Sun, 15 April 2018
May McCarthy can explain her success at co-founding and growing seven successful companies in a single word: Gratitude.
In fact, May believes that gratitude is the missing ingredient responsible for the large number of struggling owners and entrepreneurs who have yet to achieve their business goals.
In her new book, The Gratitude Formula, May spells out a 7-Step system that she pioneered – all grounded in gratitude – which she promises will help everyone who follows her system earn more and enjoy it more. Roving reporter Rotbart has the scoop.
Photo: May McCarthy, The Gratitude Formula
Sun, 8 April 2018
Brian Harman works in supply chain management for a large multi-national pharmaceutical company. He relies on storytelling, humor, and a splash of vulgarity to instruct lousy business leaders in the art of leadership excellence.
Stepping aside from his day-to-day responsibilities, Brian recruited family and friends to help him write, publish, and promote a book he hopes will inspire a new generation of leaders who aren’t burdened with the bad habits of existing owners and bosses.
Brian’s book, How to Avoid a Leadersh*t, co-written with his cousin, Stephanie M. Taglianetti, uses an expletive in its title, just like the enormously popular bestseller, The Subtle Art of Not Giving a F*uck.
If foul language – or innovative thinking – offends you, host and reputation coach Dean Rotbart suggests you skip this week’s episode.
Photo: Brian M. Harman, Author
Sun, 1 April 2018
Steve Clayton was a 7th grade teacher with a love for DJing; a vocation he used to earn some extra cash.
Self-taught, and relying primarily on grit and determination, Steve took his tiny DJing side business, Soundskilz, and built it into an industry-leading major event production and talent booking company, landing festival headliners including Wu Tang Clan and Ice Cube.
One event alone, the annual Chalice Festival held outside of Los Angles, Steve grew from 8,000 attendees to almost 40,000 in just four years.
No long spinning records, Steve, a self-made man, is now teaching and coaching other would-be entrepreneurs of all types how to develop their own entrepreneurial hits, and this week, he shares some of his favorite business tunes with host and reputation coach Dean Rotbart.
Photo: Steve Clayton, Soundskilz
Sun, 25 March 2018
When a big time CEO, celebrity, or politician is thrust into an unwanted and unfavorable media spotlight, more than anyone else their first call goes to “The Fixer,” public relations guru Michael Sitrick, founder of Sitrick And Company.
Michael Vick called, as did Roy Disney, Rush Limbaugh, the Church of Scientology, and the Estate of Michael Jackson, among more than 1,000 other high-profile individuals and organizations.
Sitrick earned the nickname “The Fixer,” because like the fictional fixer in the movie Pulp Fiction, his reputation clients look to him to wash away the splatter and gore of their media messes.
This week on Monday Morning Radio, Sitrick shares some of his most interesting cases with host and reputation coach Dean Rotbart, who as an award-winning former investigative reporter undoubtedly drove a fair share of business to Sitrick And Company or similar PR firms.
[To purchase up a copy of Michael’s Sitrick’s new book, The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media, click here.]
Photo: Michael Sitrick, Sitrick And Company
Sun, 18 March 2018
Colleen DeBaise, the former small business editor of The Wall Street Journal, says there are seven crucial stages in the life of a startup. In her new book, Start a Successful Business, Colleen, herself an entrepreneur and podcaster, draws lessons from companies including Warby Parker, Slack, and Lego to help would-be business owners learn how it’s done.
But what about existing small businesses, asks host and reputation coach Dean Rotbart? Not to worry. Colleen notes that what works for startups also offers ways for established businesses to freshen their own success strategies.
Photo: Colleen DeBaise, Start a Successful Business
Sun, 11 March 2018
Andrea Hence Evans is one of the most-respected patent, trademark, and copyright lawyers in the country, specializing in helping small business owners grapple with the mountains of red tape that must be surmounted in order to create and protect all manner of intellectual property rights.
Andrea has been selected by PBS to serve as the on-air legal expert for Season Two of its popular program, Make48, in which teams have 48 hours to plan, prototype, and pitch an idea for an invention.
Want to know if your idea is patentable or if your existing IP rights can withstand a challenge? Andrea shares the answers with host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio.
Photo: Andrea Hence Evans
Sun, 4 March 2018
Jean Ginzburg is an expert when it comes to attracting, connecting with, and converting prospects into satisfied customers. She’s been doing it for more than a decade and has refined her approach by testing it on more than 2,000 of her own clients – ranging from Fortune 500 companies to one-person consultancies.
Jean, herself a serial entrepreneur and CEO of Ginball Digital Marketing, is a huge believer in the ability of quality content to help businesses attract new customers. She is also an evangelist for using digital marketing – first and foremost – to secure those new paying contacts.
In her Amazon bestselling book, WIN New Customers!, Jean promises those who apply her formula that they will see it pay big dividends in only 60 days. But no need to wait even two months, when you can jumpstart your new customer-acquisition program in just 35 minutes by joining Jean and host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio.
Photo: Jean Ginzburg, WIN New Customers
Sat, 17 February 2018
Adam is “The Authority” on authority marketing, having helped more than 1,300 now-published authors conceive, write, publish, and market their books. In 2016, he joined with Forbes, the influential financial news media company, to launch its own business book imprint.
Advantage Media is a vanity press, but not your run-of-the-mill self-publishing concern. Adam and his team think, act, and get results that are more akin to Simon & Schuster and Random House than conventional vanity publishers.
If you’ve ever thought of writing a book to serve as a calling card for you professionally, Adam is just the man you want to hear from. But even if you know there is no authorship in your future – and some people shouldn’t write books for reasons you’ll hear, you’ll learn a lot from Adam about how influence and authority are “manufactured” in the competitive marketplace in which we all operate.
Host and reputation coach Dean Rotbart, who interviews Adam, says, “You may think that Adam Witty is in the publishing business. But he’s not. His unassailable core product is not ink on paper, or even digital ink, but raw, impactful influence.”
Photo: Adam Witty, Advantage Media
Sun, 11 February 2018
Did you read that CVS is buying Aetna and Japan’s Fujifilm is buying Xerox? JAB Holding Co, which already owns Krispy Kreme, Panera, and Keurig, is now snapping up Dr. Pepper Snapple? And Arbys recently swallowed Buffalo Wild Wings restaurants.
What’s happening here?
Allen Adamson knows: Aetna, Xerox, Dr. Pepper Snapple, Buffalo Wild Wings, and dozens upon dozens of other brand-name companies are failing to stay relevant in our fast-changing world, and are ceasing to survive as independent companies, or worse, like Toys R Us, closing up shop altogether.
Allen, a noted industry expert in all disciplines of branding is a counselor to some of the country’s most successful companies. He is a co-founder and Managing Partner of Metaforce.
Along with Joel Steckel, a vice dean at NYU’s Stern School of Business, Allen has written a compelling new book: Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.
Shift Ahead spells out the warning signs that it’s time for reinvention, and exactly what separates the survivors – and those companies that thrive – from the businesses destined for the corporate graveyard.
That’s true of Blockbuster and Kodak and Toys R Us, Allen tells host and reputation coach Dean Rotbart, and that’s also true of small businesses and professional practices. To learn just how you can stay ahead, hear what Allen has to say on this week’s Monday Morning Radio.
Photo: Allen Adamson, Metaforce
Sun, 4 February 2018
For most businesses, routine meetings are mind-numbing experiences that are a black hole of time, energy, and motivation.
Dick and Emily Axelrod, co-founders of The Axelrod Group and authors of Let’s Stop Meeting Like This, advise companies such as Coca Cola, Hewlett-Packard, Boeing, and General Electric, how to transform business meetings into enjoyable, productive, collaborative experiences where meaningful work gets done, better decisions are made, and managers and employees together bring about organizational change.
Hear what Dick and Emily have to tell reputation coach and host Dean Rotbart this week – including their recommendation that attendance at all business meetings be strictly voluntary – then schedule your own staff meeting to share your newfound wisdom.
Photo: Emily and Dick Axelrod, The Axelrod Group