How Influence and Thought Leadership Are Manufactured in the Competitive Marketplace

This week’s guest on Monday Morning Radio is Adam Witty, CEO of Advantage Media and ForbesBooks.

Adam is “The Authority” on authority marketing, having helped more than 1,300 now-published authors conceive, write, publish, and market their books. In 2016, he joined with Forbes, the influential financial news media company, to launch its own business book imprint.

Advantage Media is a vanity press, but not your run-of-the-mill self-publishing concern. Adam and his team think, act, and get results that are more akin to Simon & Schuster and Random House than conventional vanity publishers. 

If you’ve ever thought of writing a book to serve as a calling card for you professionally, Adam is just the man you want to hear from. But even if you know there is no authorship in your future – and some people shouldn’t write books for reasons you’ll hear, you’ll learn a lot from Adam about how influence and authority are “manufactured” in the competitive marketplace in which we all operate.

Host and reputation coach Dean Rotbart, who interviews Adam, says, “You may think that Adam Witty is in the publishing business. But he’s not. His unassailable core product is not ink on paper, or even digital ink, but raw, impactful influence.”

Photo: Adam Witty, Advantage Media
Posted: February 19, 2018
Monday Morning Run Time: 49 minutes 38 seconds