Monday Morning Radio

 

One of the best untold stories in Silicon Valley has been how Mark Zuckerberg and his talented team of associates, built Facebook from the successful started up depicted in the book – Accidental Billionaire – and its movie version – The Social Network, into the globally dominant corporation that Facebook is today, with more than 2 billion users.

That coming of age story, following Facebook from its IPO to becoming a $300 billion-plus powerhouse, is chronicled in Becoming Facebook, a riveting new book by this week’s guest, Mike Hoefflinger.

From 2008 to 2015, Mike worked in the upper-most echelons of Facebook, not only with Mark Zuckerberg and Sheryl Sandberg, but with other legendary Facebook visionaries including: Chief Product Officer Chris Cox, Chief Technology Officer Mike Schroepfer, and People Vice President Lori Goler.

Becoming Facebook, Mike’s first book, does much more than give readers a seat at the table inside of Facebook.

Subtitled, The 10 Challenges That Defined the Company That’s Disrupting the World, the book takes a big step back to ask – and answer – the question: What it is that has made Facebook such a huge success – and what lessons can everyone in business draw from the Facebook formula.

Mike Hoefflinger now services as entrepreneur-in-residence at XSeed Capital, a Silicon Valley seed stage venture capital fund. His job now, in part, is to try and spot the next Facebook, and the ones after that.

Beyond sharing with host and reputation coach Dean Rotbart his Facebook experience, Mike reveals where he’s looking for the next big breakout company and technology. 

Photo: Mike Hoefflinger, Becoming Facebook
Posted: May 29, 2017
Monday Morning Run Time: 37 minutes 32 seconds 

Direct download: Becoming_Facebook.mp3
Category:Authors and Experts -- posted at: 4:20pm MDT