When You Want to Get the Media’s Attention, Be a Source, Not a Salesperson

When some of America’s most successful blue chip investors and securities analysts want to increase their exposure on CNBC, Fox Business Network, Bloomberg TV, and other financial broadcast networks, Zach Leibowitz is their go-to PR guru.

Zach is executive vice president and head of broadcast operations at Dukas Linden Public Relations.

In the past year alone, Zach and his colleagues have landed their clients on more than 600 broadcast segments. That’s an incredible track record.

Zach’s proprietary formula for getting TV producers to showcase his clients is applicable to any business seeking visibility, whether it operates on Wall Street or Main Street. This week, Zach gives host Dean Rotbart an exclusive, behind-the-scenes tour of what makes TV producers say, “Yes.”

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Photo: Zach Leibowitz, Dukas Linden Public Relations
Posted: March 9, 2020
Monday Morning Run Time: 38:28