Sat, 13 May 2017
Lem Lewis, aka The Ranch Broker, steps to the mellifluous Monday Morning Radio microphone this week as guest host.
Lem, who in addition to his duties as a trusted advisor to ranch buyers and sellers, is a certified whiskey sommelier, having earned his credentials from The Whisk(e)y Marketing School – part of Wizard Academy.
For Lem's popular podcast, RANCHCAST with LEM LEWIS, he recently interviewed Dan Garrison proprietor of the award-winning Garrison Brothers Distillery. When Monday Morning Radio host Dean Rotbart heard Lem’s RANCHCAST interview with Dan, Dean told Lem, “I have to share Dan’s story with my Monday Morning Radio listeners.” Lem graciously consented.
Dan’s is a great business and whiskey story.
Headquartered on a ranch in tiny Hye, Texas, Garrison Brothers defied all the naysayers who warned Dan and his loyal crew that quality bourbon was strictly the province of distillers in Kentucky and Tennessee.
First distributed in 2011, Garrison Brothers bourbons have become so popular that like the best Texas barbecue, they regularly are sold out.
In fact, Dan’s bourbons have such a cult-like fan base that his wait list for volunteers to help him inspect, seal and box his spirits has grown to 9,000 names and counting. Dan’s secret: those volunteers who agree to spend two days helping out are rewarded with a shot of “courage” every half hour during the workday.
As you’ll hear, Dan Garrison is overflowing with big-as-Texas swagger and valuable entrepreneurial insights that you’ll want to drink in slowly.
But be forewarned: Dan’s language, like his prize-winning unfiltered and uncut Cowboy Bourbon, is occasionally 137 proof. If four-letter words offend you, you may wish to skip this week’s episode.
Photo: Dan Garrison, Garrison Brothers Distillery