Sun, 8 July 2012
The commercial is short and to the point: "Please take me to Kesslers." It lasts only 2 seconds. But Kesslers Diamonds runs the "blink" ad, and others like it, twice an hour, every hour, on 30 or so different radio stations where the Wisconsin-based retail jewelery chain promotes itself. It's not the only marketing that founder and President Richard Kessler engages in, but it is indicative of his unconventional style.
On this edition of Monday Morning Radio, produced in cooperation with Business Unconventional on 710 KNUS AM in Denver, co-hosts David Biondo and Dean Rotbart trace the unlikely mega-success of Kesslers Diamonds and its two-decade plus association with Roy H. Williams Marketing of Austin.
Don't be fooled. Although Richard has yet to teach an actual course at The Wizard Academy, we defy any business owner - especially one whose company works in retail - to listen to this full audio and not come away with valuable, practical, entrepreneurial insights.
Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo. The best things in life really are free!
Run Time: 30 min 16 sec