Creating Power Through Personal Branding with Lida Citroen

Each of us has an individual -- personal -- "brand" and Lida Citroën is an expert on helping small business owners and others create power through personal branding.

Lida is a consultant, lecturer and author. Her book, Reputation 360, shows how executives, professional and entrepreneurs can harness their power and attract ideal opportunities using techniques commonly employed by successful global leaders.

Lida is a proud Colorado small business owner, serving since 2008 as Founding Principal of LIDA360, LLC. Her company's specialty is creating corporate marketing and personal branding strategies that have authenticity and durability.

Lida is interviewed by Wizard Academy faculty member Dean Rotbart, who along with wealth management expert David Biondo co-hosts the weekly Business Unconventional radio news magazine broadcast on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Monday Morning Radio - Run Time:  25 min  37 sec
Photo:  Lida Citroën