Doc Popcorn: The Irresistible Smell of Success (Buttered)

What could be more enticing than the smell of fresh, buttered popcorn?  How about the smell of success?

Entrepreneurs Renée and Rob Israel enjoy the aroma of both, as the founders of Doc Popcorn, a nationwide, rapidly growing chain of all-natural gourmet popcorn retail outlets.  

The Israels count on the smell of freshly popped popcorn to draw in impulse buyers, who are also encouraged to sample the merchandise. The formula works.

Renée is bursting with insights for other entrepreneurs, as she shares the story of Doc Popcorn's phenominal growth with Dean Rotbart and David Biondo on this week's edition of Monday Morning Radio.

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Monday Morning Radio - Run Time:  30 min 44 secs
Photo:  Renée Israel, Doc Popcorn