Sun, 27 November 2016
If Russ DiGilio pitched his business concept to you, chances are you run from it as fast as your legs could carry you:
A new donut chain (just what the world is lacking); named Duck Donuts (who doesn’t associate tasty fresh donuts with ducks?); that defies health food advocates (not even a gluten-free variety); and requires customers to come into the donut shop to buy the product (online retailing, what’s that?).
So much for conventional business wisdom.
DiGilio’s Duck Donuts are a mega-success, rapidly spreading across 13 states and more than 100 stores.
This week on Monday Morning Radio, DiGilio demonstrates to our donut-loving host Dean Rotbart, why there is always hope for the entrepreneurial iconoclasts of the world.
Photo: Russ DiGilio