Monday Morning Radio

When business owners and leaders align their personal interests with the best interests of their companies and employees, the resulting “Fusion” becomes a powerful force for success.

Too often, says Dudley R. Slater, former CEO of Integra Telecom  - with more than 2,500 employees - leaders put their egos and self-interest ahead of what’s best for their organizations.

Dudley, author of Fusion Leadership, tells host and award-winning journalist Dean Rotbart how leaders and team members who work together for a shared purpose can unleash powerful synergies - not only in business, but also in society as a whole.

Photo: Dudley R. Slater
Posted: April 29, 2019
Monday Morning Run Time: 35:04

Direct download: Fusion_Leadership.mp3
Category:Successful Entrepreneurs -- posted at: 7:56pm MDT

Although Clorox Beach is virtually the same formula as most generic and store brands, it enjoys a consistent 65% market share. Learn its secret in this edition of The Monday Morning Radio Minute Featuring Lindsay Pedersen, author of ‘Forging an Ironclad Brand.’

Direct download: Ironclad_Brand_One-Minute-1.mp3
Category:One-Minute Clips -- posted at: 7:43pm MDT

Clorox Bleach is 6% sodium hypochlorite and 94% water, the exact formulation of most generic store brands. Yet Clorox consistently commands 65% of U.S. bleach sales.

Why?

Because, says Lindsay Pedersen, who oversaw the hygienic cleaner for The Clorox Company, Clorox Bleach is an “ironclad” brand, one of many she showcases in her new book, “Forging an Ironclad Brand: A Leader’s Guide.”

Lindsay, whose Ironclad Brand Strategy consulting firm has also helped build ironclad brands for Starbucks, T-Mobile, Zulily, and other large companies, believes that a business’s brand it too important to be left to marketers alone. As she explains to host Dean Rotbart, brand is such a crucial driver of value creation that it needs to be developed and supported by virtually every employee at a company or organization, starting with the CEO.

Good brand, Lindsay notes, really is just good business.

You may think you know enough about branding or that your business or practice doesn’t need to have an ironclad brand to succeed.

You’d be surprised at how many customers and how much profit you likely are missing out on.

Hear for yourself on this week’s edition of Monday Morning Radio.

Photo: Lindsay Pedersen, Ironclad Brand Strategy
Posted: April 22, 2019
Monday Morning Run Time: 45:17

Direct download: Ironclad_Brand.mp3
Category:Advertising and Marketing -- posted at: 6:46pm MDT

The Monday Morning Radio Minute Featuring: Dean Rotbart, host, and Lindsay Pedersen, author of ‘Forging an Ironclad Brand.’

“When people buy Clorox, they’re not buying bleach at all.”

What are they buying? Listen and Learn in less than 60 seconds.

An excerpt from the April 22, 2019 edition of Monday Morning Radio.

Direct download: 041619-MMR-LINDSAY_PEDERSON_1_MIN.mp3
Category:One-Minute Clips -- posted at: 7:30pm MDT

Question: You didn't go to business school and yet you launched a successful business right out of college. How?

An excerpt from Monday Morning Radio with Host Dean Rotbart.

Direct download: Maxwell_Cohen_One_Minute_Podcast.mp3
Category:One-Minute Clips -- posted at: 9:11pm MDT

Entrepreneurial magic often results when education meets opportunity.

In the case of Maxwell Cohen, the education was in environmental and water resource economics, and the opportunity was to save millions of gallons of water annually by finding a way for hospitals, nursing homes, and even parents of newborns to avoid having to wash so many bed sheets.

His company, Peel Away Labs, developed the first multilayered, disposable, waterproof, fitted sheet designed for the home, industrial, and healthcare markets. Basically, when a bed sheet is soiled, users simply peel off the top layer — like an onion — and expose a fresh sheet.

Maxwell’s Peel Aways are a big success, selling at Walmart, Bed Bath & Beyond, Amazon, and other popular retailers.

This week, Maxwell shares his journey - including a total misfire on Shark Tank in 2015 - from drawing board to final product with host and prize-winning journalist Dean Rotbart. Now an unabashed success, Maxwell recently celebrated his 28th birthday.

Photo: Maxwell Cohen, Peel Away Labs
Posted: April 15, 2019
Monday Morning Run Time: 43:37

 

 

Direct download: Peelaways.mp3
Category:Successful Entrepreneurs -- posted at: 8:48pm MDT

Question: What does it take to be a successful one-person business?

An excerpt from Monday Morning Radio with Host Dean Rotbart.

Direct download: Christina_DeBusk_One_Minute.mp3
Category:One-Minute Clips -- posted at: 5:05pm MDT

Christina DeBusk spent 15 years working in law enforcement before, in 2012, she caught the writing bug. Without formal journalism training, she took anything and everything that she could get, grinding out content 16 hours a day.

Well, it paid off. Today Christina is an Olympic-caliber writer, having completed six books – including How to Earn a Comfortable Living as a Freelance Writer

and I’ve Always Wanted to Write a Book! – 10 Easy-to-Follow Steps to Becoming a First Time Author; ghost-written a handful of others; and generated a whopping 5,000-plus paid content projects.

She both teaches and personifies the notion that anyone can be a successful writer. This week, Christina shares the secret of her phenomenal output with host Dean Rotbart, who readily confesses his envy of her productivity.

Photo: Christina DeBusk, Freelance Olympiad 
Posted: April 8, 2019
Monday Morning Run Time: 39:27

Direct download: Christina_DeBusk.mp3
Category:Authors and Experts -- posted at: 2:17pm MDT

Question: Why is it so hard to recognize our purpose in life?

An excerpt from Monday Morning Radio with Host Dean Rotbart

 

Direct download: Skip_Prichard_One_Minute_Podcast.mp3
Category:One-Minute Clips -- posted at: 12:38pm MDT

If you want to learn how to do it right, a great place tobegin is by studying what not to do.

Skip Prichard, a successful CEO and former head of publishing giant, Ingram Content Group, is a leading scholar of missteps and miscalculations.

For his Wall Street Journal bestseller – The Book of Mistakes – he’s condensed the hard-earned lessons he gleaned from interviewing more than 1,000 successful people – from Keith Richards of the Rolling Stones to former Secretary of State Condoleezza Rice – down to nine common errors.

Avoid these nine missteps, Skip tells host and reputation coach Dean Rotbart, and you will achieve greater success than you ever imagined possible.

Photo: Skip Prichard, Book of Mistakes
Posted: April 1, 2019
Monday Morning Run Time: 33:47

Direct download: Book_of_Mistakes.mp3
Category:Authors and Experts -- posted at: 6:32pm MDT

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