Sun, 1 September 2019
It’s been more than 50 years since Walter Elias Disney departed for the great amusement park in the sky, yet his legacy consistently inspires new generations of business owners and creators.
Michael Goldsby and Rob Mathews, two professors of entrepreneurship at Ball Street University, have encapsulated Disney’s magic rules of success into a must-read book, Entrepreneurship the Disney Way.
As Goldsby tells host and award-winning journalist Dean Rotbart, two traits that Disney embodied that to this day are hard-wired into The Walt Disney Company are an obsessive commitment to product quality and a refusal to stop innovating and creating.
For businesses owners who wish upon a star that they could emulate the success of the Disney and the Magic Kingdom, Goldsby says the pixie dust is simple: Just ask yourself time and again, “What would Walt do?”
Photo: Michael Goldsby, Ball State University