Monday Morning Radio
Written Grove: How 'Techie' Peter Nevland Learned to Write Like a Pro

Peter Nevland didn't start out to be a much-in-demand business writing coach.  In fact, he began his professional career as an engineer for Motorola. But Peter discovered that good writing - even great writing - is within the grasp of every executive - regardless of how 'techie' that executive may be.  Peter's journey from slide rule junkie to wordsmith and word coach has an important lesson:  If he can do it, so can you!  

Peter shares some of the key lessons from his popular How To Write Workshops, including this tip:  "Combine the familiar with the unexpected" if you want to grab your readers by their eyeballs.

Nevlan is interviewed by Wizard Academy faculty member and graduate Dean Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur.  Rotbart and Biondo produce Monday Morning Radio and serve as co-hosts in cooperation with Business Unconventional on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Direct download: 073012-MMR-BUnRadio-Podcast.mp3
Category:Authors and Experts -- posted at: 10:51pm MDT

P&G's Mark Huffman: Why the 'Big Idea' Trumps Data-Driven Marketing

Mark Huffman has spent nearly 30 years working at the world's top advertiser, Cincinnati-based Procter & Gamble.  During that time, he has contributed to some of the most successful - and well known - advertising campaigns.  Mark will be teaching the very popular Measurement and the Mind - a two-day Wizard Academy course scheduled for November 15th and 16th in Austin.  Mark offers listeners a preview of the lessons he'll share with those lucky enough to register.

Huffman is interviewed by Wizard Academy faculty member and graduate Dean Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur.  Rotbart and Biondo produce Monday Morning Radio and serve as co-hosts in cooperation with Business Unconventional on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!


Direct download: 072312-MMM-BUnRadio-Podcast.mp3
Category:Advertising and Marketing -- posted at: 9:54pm MDT

New York Times Business Reporter Charles Duhigg on The Power of Habit

Calling in from the newsroom of The New York Times, where he is an award-winning reporter, Charles Duhigg explains the methods that individuals and businesses can use to break bad habits and build new positive behaviors and patterns.

Duhigg is interviewed by Wizard Academy faculty member and graduate Dean Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur.  Rotbart and Biondo produce Monday Morning Radio in cooperation with Business Unconventional on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Run Time: 26 min 39 sec
Original Broadcast Date: March 25, 2012 
Photo: Charles Duhigg, The Power of Habit

Direct download: 071612-MMR-FullPodcast.mp3
Category:Authors and Experts -- posted at: 8:21pm MDT

2 Seconds with Kesslers Diamonds

Don't blink or you'll miss this marketing gem. Read more about it at www.MondayMorningRadio.com.

Direct download: 070912-RichardKessler.mp3
Category:Advertising and Marketing -- posted at: 12:47pm MDT

Kesslers Diamonds: How Richard Kessler Dominates His Market - 2 Seconds at a Time

The commercial is short and to the point: "Please take me to Kesslers."  It lasts only 2 seconds.  But Kesslers Diamonds runs the "blink" ad, and others like it, twice an hour, every hour, on 30 or so different radio stations where the Wisconsin-based retail jewelery chain promotes itself.  It's not the only marketing that founder and President Richard Kessler engages in, but it is indicative of his unconventional style.

On this edition of Monday Morning Radio, produced in cooperation with Business Unconventional on 710 KNUS AM in Denver, co-hosts David Biondo and Dean Rotbart trace the unlikely mega-success of Kesslers Diamonds and its two-decade plus association with Roy H. Williams Marketing of Austin.

Don't be fooled.  Although Richard has yet to teach an actual course at The Wizard Academy, we defy any business owner - especially one whose company works in retail - to listen to this full audio and not come away with valuable, practical, entrepreneurial insights.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Run Time: 30 min 16 sec
Photo: Richard Kessler, Kesslers Diamonds 

Direct download: 070912-MMM-BUnRadio-Podcast.mp3
Category:Successful Entrepreneurs -- posted at: 11:46am MDT

B. Eric Rhoads Offers Some Valuable Insights - Monday Morning Radio Exclusive!

B. Eric Rhoads, chairman and CEO of Streamline Publishing Inc., provides some valuable insights on how he succeeded in the publishing industry.  This exclusive bonus audio follows Eric's June 24, 2012 broadcast interview on Business UnconventionalAmong the magazines that Eric publishes are: Radio InkPlein Air and Fine Art Connoisseur

The Rhoads to Success: Putting Passion to Work - the broadcast portion of Eric's interview, is available here: http://mondaymorningradio.libsyn.com/webpage/the-rhoads-to-success-putting-passions-to-work

Based in Austin, Texas, Eric is a frequent visitor to the Wizard Academy and a longtime friend of Academy co-founder Roy H. Williams.

B. sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at www.710KNUS.com

Run Time: 14 min 35 sec
Photo:
 Path to Engelbrech House, Wizard Academy Campus

Direct download: 062512-MMM-EricRhodes-Bonus-Podcast.mp3
Category:Successful Entrepreneurs -- posted at: 4:38pm MDT

The Rhoads to Success: Putting Passion to Work

B. Eric Rhoads, publisher, serial entrepreneur and talented oil painter, is the guest on this edition of Monday Morning Radio.  Among the magazines that Eric publishes are: Radio Ink; Plein Air and Fine Art Connoisseur

Eric explains that the secret to his success is creating magazines, conferences and websites that appeal to people's passions.  Likewise, he follows his own passions in identifying business opportunities.  Based in Austin, Texas, Eric is a frequent visitor to the Wizard Academy and a longtime friend of Academy co-founder Roy H. Williams.

B. sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at www.710KNUS.com

Original broadcast date: June 24, 2012
Photo: B Eric Rhoads, Streamline Publishing

Direct download: 062512-MMM-BUnRadio-Podcast.mp3
Category:Successful Entrepreneurs -- posted at: 8:00pm MDT

Show Me How & Why Advertising Works

On this edition of Monday Morning Radio, two veteran advertising strategists discuss the merits of investing in advertising campaigns, including the many non-tangible benefits that create value.

Rich Carr, a regular Business Unconventional contributor and Wizard Academy graduate, heads Carr Knowledge Interactive Marketing & Advertising, Inc., based in Seattle.  To read a full profile of Rich, click here.

Ric Bender, a top account executive with Salem Radio in Denver, specializes in helping small businesses harness the power of radio advertising and social marketing to give their businesses a competitive edge.  Ric is the liaison between Business Unconventional and its host station, 710 KNUS AM in Denver.

B. sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at www.710KNUS.com

Original broadcast date: April 29, 2012
Photo: Ric Bender, Salem Radio

Direct download: 061812-MMM-BUnRadio-Podcast.mp3
Category:Advertising and Marketing -- posted at: 6:51pm MDT

Steve Jobs v. Bill Gates: With Wizard Academy Graduate Greg Farrell of Bloomberg News

Greg Farrell, author and influential reporter for Bloomberg News, makes a surprise visit to share with listeners some of the best advice he ever received from Roy H. Williams, author of the new book, Pendulum.  

Roy is the sole guest on a recent edition of Business Unconventional, where he shares the insights and experiences that have drawn thousands of successful business owners and entrepreneurs to beat a path to his door at The Wizard Academy in Austin, Texas.

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com.

Innovative business owners and entrepreneurs who would like to share their stories with Monday Morning Radio listeners are invited to contact us at: 303-800-6081.  Sponsorship opportunities are also available for those seeking to reach small business decision makers.

Original Broadcast Date: June 10, 2012
Photo:  Greg Farrell, Bloomberg News

Direct download: 061112-MMR-Segment4.mp3
Category:Wizard Academy -- posted at: 9:38am MDT

It's What is Left Out That Counts: Richard Kessler and Kessler's Diamonds

Roy H. Williams points to Wisconsin's largest diamond and diamond engagement ring jeweler, Kesslers Diamonds, as an example of a company that caught the Pendulum at the right time and really succeeded from understanding how the Pendulum operates.  Kesslers Diamonds is owned by Richard Kessler.

 This is Part Three of Four.

Roy advises listeners and readers of his new book, Pendulum, to stay away from "Me" advertising and instead make a connection with customers and prospects by speaking about something that both seller and buyer care about.  In the case of Kesslers Diamonds, that "something" was the fight against breast cancer.

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com.

Innovative business owners and entrepreneurs who would like to share their stories with Monday Morning Radio listeners are invited to contact us at: 303-800-6081.  Sponsorship opportunities are also available for those seeking to reach small business decision makers.

Original Broadcast Date: June 10, 2012

Direct download: 061112-MMR-Segment3.mp3
Category:Pendulum -- posted at: 9:09am MDT