Negotiation expert Elizabeth Suárez says that the secret to being a master negotiator is not outsmarting the other guy or gal, it’s being confident about who you are and what are your goals.

Once you know your own priorities and what you bring to any negotiation, Elizabeth says that reaching agreement is much easier; whether you’re negotiating a corporate acquisition, a pay raise, or the hour of your teenager’s curfew. 

Elizabeth, educated at The Wharton School of Business and the Harvard University Executive Management Program, is the author of “The Art of Getting Everything: How to Negotiate for What You Want and More.”  This week, she shares some of her best negotiating strategies with host and reputation coach Dean Rotbart. 

[For more on Elizabeth, visit her website at http://www.negotiationunleashed.com/.]

Photo: Elizabeth Suárez, Negotiation Unleashed
Posted: April 30, 2018
Monday Morning Run Time: 37:37

Back in 1995, when the internet was still only a toddler, Jeff Hall started a search engine optimization company from his bedroom in Ontario, Canada. In time, Jeff developed programs and systems to help his clients show up high in the organic results of Google and other search engines.

Today, Jeff 's Overflow Cafe boasts more than 45,000 small business and professional clients in 170 countries, most of whom pay no more than $29 a month to draw relevant traffic to their websites, and sell lots more products and services.

You could do what Jeff and his team do on your own, although as Jeff tells host and reputation coach Dean Rotbart, it would take most owners 100-plus hours monthly. In less than one hour on this week’s episode, Jeff breaks down effective SEO strategy in terms that anyone can comprehend.

Photo: Jeff Hall, Overflow Cafe
Posted: April 23, 2018
Monday Morning Run Time: 46:26

May McCarthy can explain her success at co-founding and growing seven successful companies in a single word: Gratitude.

In fact, May believes that gratitude is the missing ingredient responsible for the large number of struggling owners and entrepreneurs who have yet to achieve their business goals.

In her new book, The Gratitude Formula, May spells out a 7-Step system that she pioneered – all grounded in gratitude – which she promises will help everyone who follows her system earn more and enjoy it more. Roving reporter Rotbart has the scoop.

Photo: May McCarthy, The Gratitude Formula
Posted: April 16, 2018
Monday Morning Run Time: 39:42

Brian Harman works in supply chain management for a large multi-national pharmaceutical company. He relies on storytelling, humor, and a splash of vulgarity to instruct lousy business leaders in the art of leadership excellence.

Stepping aside from his day-to-day responsibilities, Brian recruited family and friends to help him write, publish, and promote a book he hopes will inspire a new generation of leaders who aren’t burdened with the bad habits of existing owners and bosses.

Brian’s book, How to Avoid a Leadersh*t, co-written with his cousin, Stephanie M. Taglianetti, uses an expletive in its title, just like the enormously popular bestseller, The Subtle Art of Not Giving a F*uck.

If foul language – or innovative thinking – offends you, host and reputation coach Dean Rotbart suggests you skip this week’s episode. 

Photo: Brian M. Harman, Author
Posted: April 9, 2018
Monday Morning Run Time: 35:01

Steve Clayton was a 7^th grade teacher with a love for DJing; a vocation he used to earn some extra cash. 

Self-taught, and relying primarily on grit and determination, Steve took his tiny DJing side business, Soundskilz, and built it into an industry-leading major event production and talent booking company, landing festival headliners including Wu Tang Clan and Ice Cube.

One event alone, the annual Chalice Festival held outside of Los Angles, Steve grew from 8,000 attendees to almost 40,000 in just four years.

No long spinning records, Steve, a self-made man, is now teaching and coaching other would-be entrepreneurs of all types how to develop their own entrepreneurial hits, and this week, he shares some of his favorite business tunes with host and reputation coach Dean Rotbart.

Photo: Steve Clayton, Soundskilz
Posted: April 2, 2018
Monday Morning Run Time: 35:25

When a big time CEO, celebrity, or politician is thrust into an unwanted and unfavorable media spotlight, more than anyone else their first call goes to “The Fixer,” public relations guru Michael Sitrick, founder of Sitrick And Company.

Michael Vick called, as did Roy Disney, Rush Limbaugh, the Church of Scientology, and the Estate of Michael Jackson, among more than 1,000 other high-profile individuals and organizations.

Sitrick earned the nickname “The Fixer,” because like the fictional fixer in the movie Pulp Fiction, his reputation clients look to him to wash away the splatter and gore of their media messes. 

This week on Monday Morning Radio, Sitrick shares some of his most interesting cases with host and reputation coach Dean Rotbart, who as an award-winning former investigative reporter undoubtedly drove a fair share of business to Sitrick And Company or similar PR firms.

[To purchase up a copy of Michael’s Sitrick’s new book, The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media, click here.]

Photo: Michael Sitrick, Sitrick And Company
Posted: March 26, 2018
Monday Morning Run Time: 43:50 

Colleen DeBaise, the former small business editor of The Wall Street Journal, says there are seven crucial stages in the life of a startup.  In her new book, Start a Successful Business, Colleen, herself an entrepreneur and podcaster, draws lessons from companies including Warby Parker, Slack, and Lego to help would-be business owners learn how it’s done.

But what about existing small businesses, asks host and reputation coach Dean Rotbart? Not to worry. Colleen notes that what works for startups also offers ways for established businesses to freshen their own success strategies.

Photo: Colleen DeBaise, Start a Successful Business
Posted: March 19, 2018
Monday Morning Run Time: 42:39 

Andrea Hence Evans is one of the most-respected patent, trademark, and copyright lawyers in the country, specializing in helping small business owners grapple with the mountains of red tape that must be surmounted in order to create and protect all manner of intellectual property rights.

Andrea has been selected by PBS to serve as the on-air legal expert for Season Two of its popular program, Make48, in which teams have 48 hours to plan, prototype, and pitch an idea for an invention.

Want to know if your idea is patentable or if your existing IP rights can withstand a challenge? Andrea shares the answers with host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio.

Photo: Andrea Hence Evans
Posted: March 12, 2018
Monday Morning Run Time: 39:20 

Jean Ginzburg is an expert when it comes to attracting, connecting with, and converting prospects into satisfied customers. She’s been doing it for more than a decade and has refined her approach by testing it on more than 2,000 of her own clients – ranging from Fortune 500 companies to one-person consultancies. 

Jean, herself a serial entrepreneur and CEO of Ginball Digital Marketing, is a huge believer in the ability of quality content to help businesses attract new customers. She is also an evangelist for using digital marketing – first and foremost – to secure those new paying contacts.

In her Amazon bestselling book, WIN New Customers!, Jean promises those who apply her formula that they will see it pay big dividends in only 60 days. But no need to wait even two months, when you can jumpstart your new customer-acquisition program in just 35 minutes by joining Jean and host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio.

Photo: Jean Ginzburg, WIN New Customers
Posted: March 4, 2018
Monday Morning Run Time: 32:07 

This week’s guest on Monday Morning Radio is Adam Witty, CEO of Advantage Media and ForbesBooks.

Adam is “The Authority” on authority marketing, having helped more than 1,300 now-published authors conceive, write, publish, and market their books. In 2016, he joined with Forbes, the influential financial news media company, to launch its own business book imprint.

Advantage Media is a vanity press, but not your run-of-the-mill self-publishing concern. Adam and his team think, act, and get results that are more akin to Simon & Schuster and Random House than conventional vanity publishers. 

If you’ve ever thought of writing a book to serve as a calling card for you professionally, Adam is just the man you want to hear from. But even if you know there is no authorship in your future – and some people shouldn’t write books for reasons you’ll hear, you’ll learn a lot from Adam about how influence and authority are “manufactured” in the competitive marketplace in which we all operate.

Host and reputation coach Dean Rotbart, who interviews Adam, says, “You may think that Adam Witty is in the publishing business. But he’s not. His unassailable core product is not ink on paper, or even digital ink, but raw, impactful influence.”

Photo: Adam Witty, Advantage Media
Posted: February 19, 2018
Monday Morning Run Time: 49 minutes 38 seconds