P&G's Mark Huffman: Why the 'Big Idea' Trumps Data-Driven Marketing

Mark Huffman has spent nearly 30 years working at the world's top advertiser, Cincinnati-based Procter & Gamble.  During that time, he has contributed to some of the most successful - and well known - advertising campaigns.  Mark will be teaching the very popular Measurement and the Mind - a two-day Wizard Academy course scheduled for November 15th and 16th in Austin.  Mark offers listeners a preview of the lessons he'll share with those lucky enough to register.

Huffman is interviewed by Wizard Academy faculty member and graduate Dean Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur.  Rotbart and Biondo produce Monday Morning Radio and serve as co-hosts in cooperation with Business Unconventional on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!