Monday Morning Radio

Categories

general
About Monday Morning Radio
Roy H. Williams
Pendulum
Wizard Academy
Advertising and Marketing
Successful Entrepreneurs
Authors and Experts
Inventors
Branding
BUZZ SNATCHING™
Honorary Board of Directors
Innovators
Franchising
Professional
Young Entrepreneurs
Industry Experts
Funders
Spend This, Not That™
Nonprofits
International Business
Reputation Management
Milestone Companies
Luminaries
X-IT Interviews
5 Pillars of Reputation
Special Edition
RANCHCAST
Top Ten Countdown
Global Entrepreneurs
Journalists
One-Minute Clips
Best of Monday Morning Radio
Literature
Comeback Project

Archives

2022
July
June
May
April
March
February
January

2021
December
November
October
September
August
July
June
May
April
March
February
January

2020
December
November
October
September
August
July
June
May
April
March
February
January

2019
December
November
October
September
August
July
June
May
April
March
February
January

2018
December
November
October
September
August
July
June
May
April
March
February
January

2017
December
November
October
September
August
July
June
May
April
March
February
January

2016
December
November
October
September
August
July
June
May
April
March
February
January

2015
December
November
October
September
August
June
May
April
March
February
January

2014
December
November
October
September
August
July
June
May
April
March
February
January

2013
December
November
October
September
August
July
June
May
April
March
February
January

2012
December
November
October
September
August
July
June

August 2022
S M T W T F S
     
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31

Syndication

How do you take your coffee: cream, sugar, politics?

Like so many other retailers today, the coffee industry - led by giant Starbucks - has made buying a cup of java not just about taste, but also about where you stand on the hot-button issues of our day.

In late 2014, Evan Hafer, a former Green Beret who did tours of duty in Iraq and Afghanistan, saw an opportunity to appeal to fellow military veterans and 2nd Amendment advocates by launching a coffee brand aimed at them: Black Rifle Coffee Company

Sure enough, the firearms specialist hit a bullseye. Salt Lake City-based Black Rifle Coffee has seen explosive sales growth and he has pledged to hire 10,000 veterans over the next six years to staff his rapidly expanding mail-order and franchise business. 

This week pistol-toting Hafer joins host and reputation coach Dean Rotbart to talk about coffee beans, veterans, guns, and earning profits in an increasingly politicized marketplace.

Photo: Evan Hafer, Black Rifle Coffee Company
Posted: May 1, 2017
Monday Morning Run Time: 38 minutes 50 seconds 

Direct download: Black_Rifle.mp3
Category:Successful Entrepreneurs -- posted at: 6:08pm MDT