Carrie Melissa Jones is a master-builder of so-called “Brand Communities,” which go way beyond common social networking and online forums to cement a life-long sense of belonging among core customers, employees, and even vendors.
Done right, brand communities can dramatically enrich the success of both for-profit and nonprofit organizations. The devil, of course, is in the details.
Carrie is co-author of “Building Brand Communities: How Organizations Succeed by Creating Belonging.” As important as who successful brand communities seek to attract, she tells host Dean Rotbart, are who they consciously choose to alienate.
Pick up your own copy of Carrie’s book here.
Photo: Carrie Melissa Jones, Gather Community Consulting
Posted: August 24, 2020
Monday Morning Run Time: 49:22