Sat, 17 December 2016
David Hoffeld, CEO and Chief Sales Trainer at Minnesota-based Hoffeld Group, has made a career of studying the science of selling, and he’s discovered that the number of common misconceptions – often peddled by highly respected sales gurus – is off the charts.
Based on extensive research into a variety of disciplines – including cognitive psychology, social psychology, neuroscience, and behavioral economics – David has compiled a new book, The Science of Selling, that is rewriting decades of erroneous sales advice.
As certain as two parts hydrogen combined with one-part oxygen will produce water, David tells Monday Morning Radio Host Dean Rotbart that those who master the scientific formula of selling will produce a veritable cloudburst of record sales.
You can pick up your copy of "The Science of Selling" from our all-new Monday Morning Radio Book Club: You’ll find plenty of scientifically proven sales formulas at tinyurl.com/BestBizBooks050.
Photo: David Hoffeld, The Science of Selling
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