Sun, 12 July 2020
When the COVID-19 shutdowns hit, entrepreneur Edwin Dearborn, an author and veteran advisor to small businesses, faced a double whammy: His Las Vegas-based consulting group helped clients grow their brands and sales by relying heavily on live, face-to-face conferences, exhibitions, and speaking engagements, the kind that Vegas is famous for hosting.
But since the social distancing quarantines began in March, the in-person conference and workshop industry has imploded, and with it, the opportunities for in-person branding.
Rather than call it quits, Edwin and his partner launched a new consultancy — Green Dragon Communications — that uses Zoom, YouTube, LinkedIn, and other digital platforms not only to promote his clients but also to attract new clients to Green Dragon.
In these unprecedented times, Edwin tells host and award-winning journalist Dean Rotbart, entrepreneurs must be willing to discover and exploit the opportunities created by the new business environment or fade into oblivion.
Photo: Edwin Dearborn, Green Dragon Communications