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Syndication

Although Clorox Beach is virtually the same formula as most generic and store brands, it enjoys a consistent 65% market share. Learn its secret in this edition of The Monday Morning Radio Minute Featuring Lindsay Pedersen, author of ‘Forging an Ironclad Brand.’

Direct download: Ironclad_Brand_One-Minute-1.mp3
Category:One-Minute Clips -- posted at: 7:43pm MDT