Sun, 3 June 2018
Getting a popular entertainer, athlete, author, blogger, or YouTuber to say nice things about your business or products is a powerful way to generate sales.
Greg Jameson, author of The Influencer Effect, specializes in helping companies identify the influential men and women who can provide them the greatest endorsement leverage, and then negotiating terms with those influencers.
As Greg explains to host and reputation coach Dean Rotbart, an effective influencer needn’t have a household name. Anyone with a loyal following, no matter how small, can often produce over-sized results for the companies and products that they endorse.
Photo: Greg Jameson, The Influencer Effect