Monday Morning Radio

Categories

general
About Monday Morning Radio
Roy H. Williams
Pendulum
Wizard Academy
Advertising and Marketing
Successful Entrepreneurs
Authors and Experts
Inventors
Branding
BUZZ SNATCHING™
Honorary Board of Directors
Innovators
Franchising
Professional
Young Entrepreneurs
Industry Experts
Funders
Spend This, Not That™
Nonprofits
International Business
Reputation Management
Milestone Companies
Luminaries
X-IT Interviews
5 Pillars of Reputation
Special Edition
RANCHCAST
Top Ten Countdown
Global Entrepreneurs
Journalists
One-Minute Clips
Best of Monday Morning Radio
Literature
Comeback Project
Role Models

Archives

2024
May
April
March
February
January

2023
December
November
October
September
August
July
June
May
April
March
February
January

2022
December
November
October
September
July
June
May
April
March
February
January

2021
December
November
October
September
August
July
June
May
April
March
February
January

2020
December
November
October
September
August
July
June
May
April
March
February
January

2019
December
November
October
September
August
July
June
May
April
March
February
January

2018
December
November
October
September
August
July
June
May
April
March
February
January

2017
December
November
October
September
August
July
June
May
April
March
February
January

2016
December
November
October
September
August
July
June
May
April
March
February
January

2015
December
November
October
September
August
June
May
April
March
February
January

2014
December
November
October
September
August
July
June
May
April
March
February
January

2013
December
November
October
September
August
July
June
May
April
March
February
January

2012
December
November
October
September
August
July
June

May 2024
S M T W T F S
     
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31

Syndication

Kesslers Diamonds: How Richard Kessler Dominates His Market - 2 Seconds at a Time

The commercial is short and to the point: "Please take me to Kesslers."  It lasts only 2 seconds.  But Kesslers Diamonds runs the "blink" ad, and others like it, twice an hour, every hour, on 30 or so different radio stations where the Wisconsin-based retail jewelery chain promotes itself.  It's not the only marketing that founder and President Richard Kessler engages in, but it is indicative of his unconventional style.

On this edition of Monday Morning Radio, produced in cooperation with Business Unconventional on 710 KNUS AM in Denver, co-hosts David Biondo and Dean Rotbart trace the unlikely mega-success of Kesslers Diamonds and its two-decade plus association with Roy H. Williams Marketing of Austin.

Don't be fooled.  Although Richard has yet to teach an actual course at The Wizard Academy, we defy any business owner - especially one whose company works in retail - to listen to this full audio and not come away with valuable, practical, entrepreneurial insights.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Run Time: 30 min 16 sec
Photo: Richard Kessler, Kesslers Diamonds 

Direct download: 070912-MMM-BUnRadio-Podcast.mp3
Category:Successful Entrepreneurs -- posted at: 11:46am MDT