Little Girls Are Big Business: From Securities Law to 'Poppy Drops' Mogul

Little girls can't grow up fast enough and their parents can't keep them little long enough. It's an age-old conundrum. 

So Shelly Coffman, who worked in securities laws for an investment bank, sought out a happy medium for her own daughter who wanted to wear pierced earrings just like the Big Girls do.  Shelly invented Poppy Drops, a temporary tattoo that lets little girls enjoy all the fun of earrings without the complications and responsibility of permanent piercing.

Poppy Drops has grown into a mega retail success, selling removable earrings and tattoos across the country both online and at an impressive and growing number of retail outlets. 

On this week's Monday Morning Radio, Shelly shares the story behind her unexpected kid-hit.  As you'll hear, little girls are big business, especially because parents, grandparents, aunts and uncles seem to have almost no self-control when it comes to doting on them.

Shelly is interviewed by Wizard Academy faculty member Dean Rotbart and wealth management expert David Biondo.  Dean and David are co-hosts of the weekly Business Unconventional radio news magazine broadcast on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Monday Morning Radio Run Time: 28 mins  04 secs
Photo: Shelly Coffman, Poppy Drops