Sun, 15 January 2023
Can you teach yourself and your colleagues to generate great ideas — ideas genuinely worth pursuing?
Robin Landa, an author and professor of design at Kean University in Union, New Jersey, has made a career studying where breakthrough ideas come from — so-called ideation — and how anyone can conjure concepts that will be revolutionary.
Robin’s latest book is The New Art of Ideas: Unlock Your Creative Potential. In it, she identifies the required foundation of every good idea: Goal, Gap, and Gain - or what she terms the 3Gs.
Robin doesn’t promise that if you read her book, you or your employees will become the next Mark Twain, Albert Einstein, or Steve Jobs. But she doesn’t rule it out either.
Play along as host and award-winning author Dean Rotbart quizzes Robin — a Jeopardy enthusiast — on her mastery of various categories of creativity. And be sure your response is in the form of a question.
Photo: Robin Landa, The New Art of Ideas