Sun, 9 April 2023
For the head of a successful business coaching firm, Toronto-based Launch and Scale, Khierstyn Ross, founder and CEO, has an odd goal.
“We actually want our clients to fire us,” the e-commerce strategist tells host and award-winning journalist Dean Rotbart.
Khierstyn is crazy — crazy like a fox. Her firm’s mission is to help launch and scale online brands until they achieve $3 million in annual sales. She’s done that successfully for dozens of brands.
However, by the time her clients’ sales grow to $10 million in yearly revenues, Khierstyn says her nestlings need to move on. That is, fire her before she fires them.
Whether you’re a startup or long-established, Khierstyn’s growth methodology and operational discipline are sure to impress you.
Photo: Khierstyn Ross, Launch and Scale