Monday Morning Radio

Categories

general
About Monday Morning Radio
Roy H. Williams
Pendulum
Wizard Academy
Advertising and Marketing
Successful Entrepreneurs
Authors and Experts
Inventors
Branding
BUZZ SNATCHING™
Honorary Board of Directors
Innovators
Franchising
Professional
Young Entrepreneurs
Industry Experts
Funders
Spend This, Not That™
Nonprofits
International Business
Reputation Management
Milestone Companies
Luminaries
X-IT Interviews
5 Pillars of Reputation
Special Edition
RANCHCAST
Top Ten Countdown
Global Entrepreneurs
Journalists
One-Minute Clips
Best of Monday Morning Radio
Literature
Comeback Project

Archives

2022
October
September
July
June
May
April
March
February
January

2021
December
November
October
September
August
July
June
May
April
March
February
January

2020
December
November
October
September
August
July
June
May
April
March
February
January

2019
December
November
October
September
August
July
June
May
April
March
February
January

2018
December
November
October
September
August
July
June
May
April
March
February
January

2017
December
November
October
September
August
July
June
May
April
March
February
January

2016
December
November
October
September
August
July
June
May
April
March
February
January

2015
December
November
October
September
August
June
May
April
March
February
January

2014
December
November
October
September
August
July
June
May
April
March
February
January

2013
December
November
October
September
August
July
June
May
April
March
February
January

2012
December
November
October
September
August
July
June

October 2022
S M T W T F S
     
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31

Syndication

What can an annual race featuring weiner dogs teach serious entrepreneurs and business owners about correctly predicting the outcome of any marketing campaign before spending a dime on testing the concept? Plenty.

That’s the bottom line of Peter Nevland’s latest book, Wiener Dog Marketing: A Silly Sounding Book for Serious Business Growth. The fast read not only features lessons Peter has gleaned from teaching and attending classes at the Wizard Academy, it also maps the mind of the Wizard himself, Roy H. Williams.

Peter is one of the elite Wizard of Ads partners who helps already successful businesses find their unique path to much greater success, much faster.

Peter was last a guest on Monday Morning Radio a decade ago, when he discussed his evolution from an engineer to a wordsmith and word coach.

This week Peter shares with host and award-winning author Dean Rotbart the secrets of sniffing out a successful marketing strategy, one short-legged, long-bodied canine at a time.

Photo: Peter Nevland, Weiner Dog Marketing
Posted: June 27, 2022
Monday Morning Run Time: 45:10

Direct download: MMR062722.mp3
Category:Advertising and Marketing -- posted at: 11:17am MDT