Sun, 22 October 2023
In 1855, Ralph Waldo Emerson wrote in his journal: “If a man has good corn, or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles, or church organs, than anybody else, you will find a broad, hard-beaten road to his house, though it be in the woods.”
In time, his words were somehow conflated as the oft-cited quote: "Build a better mousetrap, and the world will beat a path to your door."
Carina Ramirez Cahan, co-founder of Cobalt Rose Company, is testing Emerson’s thesis, having worked with her husband, a respected breast surgeon, to build a better bra.
The Cobalt Rose bra utilizes a radically new design that replaces rigid underwires — which many women rely on but hate — with a flexible, patented polymer insert that is molded right into the cups.
Carina promises that her bra will be the most comfortable, supportive, and flattering bra her customers have ever worn.
But is that enough? Will that translate into a hefty slice of the annual $12 billion U.S. lingerie market?
As Carina knows firsthand, the path to success is more complicated than it might appear at first blush.
Photo: Carina Ramirez Cahan, Cobalt Rose Company