Monday Morning Radio

Categories

general
About Monday Morning Radio
Roy H. Williams
Pendulum
Wizard Academy
Advertising and Marketing
Successful Entrepreneurs
Authors and Experts
Inventors
Branding
BUZZ SNATCHING™
Honorary Board of Directors
Innovators
Franchising
Professional
Young Entrepreneurs
Industry Experts
Funders
Spend This, Not That™
Nonprofits
International Business
Reputation Management
Milestone Companies
Luminaries
X-IT Interviews
5 Pillars of Reputation
Special Edition
RANCHCAST
Top Ten Countdown
Global Entrepreneurs
Journalists
One-Minute Clips
Best of Monday Morning Radio
Literature
Comeback Project
Role Models

Archives

2023
November
October
September
August
July
June
May
April
March
February
January

2022
December
November
October
September
July
June
May
April
March
February
January

2021
December
November
October
September
August
July
June
May
April
March
February
January

2020
December
November
October
September
August
July
June
May
April
March
February
January

2019
December
November
October
September
August
July
June
May
April
March
February
January

2018
December
November
October
September
August
July
June
May
April
March
February
January

2017
December
November
October
September
August
July
June
May
April
March
February
January

2016
December
November
October
September
August
July
June
May
April
March
February
January

2015
December
November
October
September
August
June
May
April
March
February
January

2014
December
November
October
September
August
July
June
May
April
March
February
January

2013
December
November
October
September
August
July
June
May
April
March
February
January

2012
December
November
October
September
August
July
June

November 2023
S M T W T F S
     
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30

Syndication

By now, nearly everyone knows that William Shatner, aka Captain James T. Kirk, flew into space aboard the Blue Origin spacecraft on October 13th.

Why would Jeff Bezos, who owns the rocketship company, want to invite a 90-year-old actor whose turn in the original Star Trek series took place more than 50 years ago on board when Bezos could have sold that seat for tens of millions of dollars? 

Longtime Wizard of Ads Partner Jeff ‘The Professor’ Sexton tells host and award-winning journalist Dean Rotbart that there are priceless marketing lessons to be gleaned from Bezos’s inclusion of Shatner — insights that can lead to out-of-this-world success whether you’re selling space exploration, insurance, beer, breakfast cereal, or even toilet paper.

Strap yourself in, Jeff and Dean are ready to blast off.

Read Jeff Sexton’s article, “Two Marketing Lessons From William Shatner and Blue Origin.”

Photo: Jeff Sexton, Wizard of Ads Partners
Posted: October 25, 2021
Monday Morning Run Time: 43:00

Direct download: MMR102521.mp3
Category:Wizard Academy -- posted at: 6:49pm MST