Selling Dead People’s Things: Lessons in Listening, Marketing, and Resilience

Duane Scott Cerny is an expert on dead people. Or, more precisely, marketing and selling their possessions after they’ve passed to the afterlife.

He is the author of the bestselling book Selling Dead People's Things: Inexplicably True Tales, Vintage Fails & Objects of Objectionable Estates and Vintage Confidential: Retro Rattled, Tales Tattled—Confessions of the World’s Third Oldest Profession.

Duane co-owns Chicago’s largest multi-dealer antique mall, Broadway Antique Market.

As you’ll hear, he is also quite the sage when it comes to understanding the formula for business success.

Thanks to his ability to adapt to ever-changing tastes and listen closely to his customers, Duane is celebrating his mall’s 34th anniversary this year.

Not only is Duane business savvy, but he is also a born entertainer and storyteller — truly a treat to listen to. Happy Halloween. 

[Watch Jordan Phelps’s music video tribute to Broadway Antique Market, which opens this week’s episode, on YouTube here. Read Duane’s columns in The Village View here.]

Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.

Photo: Duane Scott Cerny, Broadway Antique Market
Posted: October 28, 2024
Monday Morning Run Time: 51:50
Episode: 13.20

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