Greg Farrell, author and influential reporter for Bloomberg News, makes a surprise visit to share with listeners some of the best advice he ever received from Roy H. Williams, author of the new book, Pendulum.  

Roy is the sole guest on a recent edition of Business Unconventional, where he shares the insights and experiences that have drawn thousands of successful business owners and entrepreneurs to beat a path to his door at The Wizard Academy in Austin, Texas.

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com.

Innovative business owners and entrepreneurs who would like to share their stories with Monday Morning Radio listeners are invited to contact us at: 303-800-6081.  Sponsorship opportunities are also available for those seeking to reach small business decision makers.

Original Broadcast Date: June 10, 2012
Photo:  Greg Farrell, Bloomberg News

Roy H. Williams points to Wisconsin's largest diamond and diamond engagement ring jeweler, Kesslers Diamonds, as an example of a company that caught the Pendulum at the right time and really succeeded from understanding how the Pendulum operates.  Kesslers Diamonds is owned by Richard Kessler.

 This is Part Three of Four.

Roy advises listeners and readers of his new book, Pendulum, to stay away from "Me" advertising and instead make a connection with customers and prospects by speaking about something that both seller and buyer care about.  In the case of Kesslers Diamonds, that "something" was the fight against breast cancer.

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com.

Innovative business owners and entrepreneurs who would like to share their stories with Monday Morning Radio listeners are invited to contact us at: 303-800-6081.  Sponsorship opportunities are also available for those seeking to reach small business decision makers.

Original Broadcast Date: June 10, 2012

Like a metronome on top of a piano, society has followed predictable cycles dating back at least 3,000 years.  In his new book, Pendulum, bestselling author Roy H. Williams spells out the "We" and the "Me" zeniths and everything that falls between them.  

On this segment, Roy, the sole guest on a recent edition of Business Unconventional, explores the "We" side of the Pendulum, noting that its "not about what you include, but what you exclude" that really counts now.

This is Part Two of Four.

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com.

Business Unconventional is sponsored in part by High Plateau Truss, serving Colorado homeowners and contractors for more than two decades.  Contact John Peer: www.hptruss.com  Ph: 303-278-9744  5465 Quebec Street, Commerce City, CO 80022

Original Broadcast Date: June 10, 2012
Photo: (L-R) Wizard Academy Instructors David McInnis, Jeffrey Eisenberg and Roy H. Williams