Sun, 17 June 2012
On this edition of Monday Morning Radio, two veteran advertising strategists discuss the merits of investing in advertising campaigns, including the many non-tangible benefits that create value.
Rich Carr, a regular Business Unconventional contributor and Wizard Academy graduate, heads Carr Knowledge Interactive Marketing & Advertising, Inc., based in Seattle. To read a full profile of Rich, click here.
Ric Bender, a top account executive with Salem Radio in Denver, specializes in helping small businesses harness the power of radio advertising and social marketing to give their businesses a competitive edge. Ric is the liaison between Business Unconventional and its host station, 710 KNUS AM in Denver.
Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT). The program is also streamed over the Internet at www.710KNUS.com.
Original broadcast date: April 29, 2012