Debbie Josendale Reveals the Five Foundational Components to Becoming a 'Local Search' Giant

Remember the days when where you were listed in the Yellow Pages and how eye-catching your ad was could make or break a local retail or service business?

Those days aren't gone, they've just morphed to the Internet, where so-called "local search" is helping some businesses soar while others languish.

Debbie Josendale, founder and president of 3C Marketing Group, identifies five foundational components to becoming a Local Search giant.  She also has some recommendations for how to respond when your business gets "slimed" by an unhappy consumer reviewer.

Josendale is this week's guest on Monday Morning Radio.