Sun, 13 July 2014
Is patriotism marketable? Will consumers buy products commensurate with their affinity for their country of origin or residence?
For the past 25 years, Atlanta's The Flag Company has studied the market value of patriotism and discovered quite a bit about what works - and what definitely doesn't. This week on Monday Morning Radio, Vicki Lawrence, Flag Company's co-founder and CEO, shares some banner ideas for translating love of country into love of your products and services.
Vicki is interviewed by Wizard Academy faculty member Dean Rotbart. Dean and wealth management expert David Biondo are co-hosts of Business Unconventional. The one-hour radio newsmagazine debuted in October 2011 on News/Talk 710 KNUS AM in Denver.
Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo. The best things in life really are free!
Want to learn how to generate free publicity and social media "buzz" for your business? Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200. Limited slots still available this month.