Sun, 18 March 2018
Colleen DeBaise, the former small business editor of The Wall Street Journal, says there are seven crucial stages in the life of a startup. In her new book, Start a Successful Business, Colleen, herself an entrepreneur and podcaster, draws lessons from companies including Warby Parker, Slack, and Lego to help would-be business owners learn how it’s done.
But what about existing small businesses, asks host and reputation coach Dean Rotbart? Not to worry. Colleen notes that what works for startups also offers ways for established businesses to freshen their own success strategies.
Photo: Colleen DeBaise, Start a Successful Business