Sun, 14 April 2019
Entrepreneurial magic often results when education meets opportunity.
In the case of Maxwell Cohen, the education was in environmental and water resource economics, and the opportunity was to save millions of gallons of water annually by finding a way for hospitals, nursing homes, and even parents of newborns to avoid having to wash so many bed sheets.
His company, Peel Away Labs, developed the first multilayered, disposable, waterproof, fitted sheet designed for the home, industrial, and healthcare markets. Basically, when a bed sheet is soiled, users simply peel off the top layer — like an onion — and expose a fresh sheet.
Maxwell’s Peel Aways are a big success, selling at Walmart, Bed Bath & Beyond, Amazon, and other popular retailers.
This week, Maxwell shares his journey - including a total misfire on Shark Tank in 2015 - from drawing board to final product with host and prize-winning journalist Dean Rotbart. Now an unabashed success, Maxwell recently celebrated his 28th birthday.
Photo: Maxwell Cohen, Peel Away Labs