Sun, 29 March 2020
Everything Was Going According to Plan for Michael Craig’s Creature Coffee, Until Coronavirus Arrived
In October 2019, host and award-winning journalist Dean Rotbart, invited Michael Craig on Monday Morning Radio to detail his quixotic quest to build a three-headed company, Creature Coffee, selling specialty blends at pop-up expresso bars, online, and at his bricks-and-mortar coffeehouse in Austin, Texas.
Everything was going according to plan for Craig until a few week’s ago when Austin’s South by Southwest mega-event was cancelled due to coronavirus, and rapidly thereafter the city’s mayor ordered all dining areas closed.
Like tens of thousands of American small business owners, overnight, Craig found his business endangered, and his many baristas without work. Not just a statistic, this week Craig shares his very personal struggle to survive the fallout from coronavirus and live to fight another day.
Photo: Michael Craig, www.CreatureCoffee.co