Monday Morning Radio

More than a decade ago, Robbie Kellman Baxter – a graduate of both Harvard University and the Stanford Graduate School of Business who worked as a strategy consultant at Booz-Allen & Hamilton – coined the phrase “The Membership Economy” to describe the trend of consumers to embrace subscription-based products and services.

Popular examples include: Stitch Fix, Dollar Shave Club, Netflix, BarkBox, and Freshly.

Now, in her just published book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, Baxter details how any business – big or small – can create and attract membership clients and keep them for a lifetime.

Especially as people hunker down in response to COVID-19, Baxter, founder of the consulting firm, Peninsula Strategies, tells host and award-winning reporter Dean Rotbart that subscription-based business models are proving invaluable.

To purchase a copy of The Forever Transaction, click here.To order fresh-roasted coffee from Creature Coffee, click here.

Photo: Robbie Kellman Baxter, Peninsula Strategies
Posted: April 6, 2020
Monday Morning Run Time: 47:41

Direct download: Forever_Transaction.mp3
Category:Authors and Experts -- posted at: 9:08pm MDT

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