What Can Savvy Owners and Entrepreneurs Read into the Bestsellers List?

Todd Sattersten is an author, literary agent, editor, blogger, and since January 2019, deputy publisher at Bard Press, the boutique house responsible for the success of The Little Red Book of Selling, The Gift of Struggle, The One Thing, and, of course, the incomparable Wizard of Ads Trilogy by Roy H. Williams.

Todd makes his living, in part, by trying to forecast where consumer taste in reading — specifically in business books — will be a year or two down the road. He is an acute observer of the industry; what’s hot, what’s not, and what’s likely to be the next in-demand topic.

Whether you’re already an author, a would-be author, or an avid reader, as host and award-winning journalist Dean Rotbart explains on this week’s edition of Monday Morning Radio, Todd’s analysis of current trends in the book industry and what’s driving them is intelligence that every owner and professional can profit from. 

Click here to hear a preview of Monday Morning Radio’s free, live, panel “Understanding TikTok and How It Can Turbocharge Your Sales.” Co-Hosted by Dean Rotbart and Evan Morgenstein, founder of The Digital Renegades, the panel takes place on June 18th at 11:30 am EDT. Registration is now open at http://tinyurl.com/MMRTikTok.

Preview our new Monday Morning Radio community, Small Business Paramedics, featuring expert advice on how to buttress your business and reach your goals. Coming Summer 2020.

 

Photo: Todd Sattersten
Posted: June 8, 2020
Monday Morning Run Time: 1 hour, 7 minutes