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August 2021
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Syndication

[Listeners to Monday Morning Radio can now purchase a copy of Dean Rotbart’s new book, September Twelfth: An American Comeback Story. Visit Gutenberg’s Store.]   

Many companies don’t realize they are sitting on a mother lode of extremely valuable assets that they underutilize or don’t use at all.

The assets are customer purchase data and preferences, and unless companies use artificial intelligence — AI —  to effectively mine that data, they are missing out on an undeveloped vein of marketing gold. 

Raj Venkatesan is a professor of business administration at the University of Virginia and one of the nation’s most respected experts on using AI in marketing. Co-author of “The AI Marketing Canvas,” this week Raj shares with host and award-winning journalist Dean Rotbart his five-stage road map that any company can follow to reap AI riches.

Photo: Raj Venkatesan, The AI Marketing Canvas
Posted: August 30, 2021
Monday Morning Run Time: 38:12

Direct download: Raj_Venkatesan.mp3
Category:Advertising and Marketing -- posted at: 8:23pm MDT

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