Sun, 29 August 2021
[Listeners to Monday Morning Radio can now purchase a copy of Dean Rotbart’s new book, September Twelfth: An American Comeback Story. Visit Gutenberg’s Store.]
Many companies don’t realize they are sitting on a mother lode of extremely valuable assets that they underutilize or don’t use at all.
The assets are customer purchase data and preferences, and unless companies use artificial intelligence — AI — to effectively mine that data, they are missing out on an undeveloped vein of marketing gold.
Raj Venkatesan is a professor of business administration at the University of Virginia and one of the nation’s most respected experts on using AI in marketing. Co-author of “The AI Marketing Canvas,” this week Raj shares with host and award-winning journalist Dean Rotbart his five-stage road map that any company can follow to reap AI riches.
Photo: Raj Venkatesan, The AI Marketing Canvas