Sun, 13 March 2022
Good PR has become everyone’s responsibility, regardless of your industry or job title. That is a core message shared by a distinguished panel of three experts on this week’s edition of Monday Morning Radio.
Leading the panel is Robert L. Dilenschneider, editor of the newly published fifth edition of The Public Relations Handbook, a must-read for communications practitioners and a valuable reference for executives who wisely recognize that public relations is integral to every activity and decision they make.
Dilenschneider is the founder of The Dilenschneider Group, which for more than three decades has been providing strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world.
“Public relations professionals must be prepared to deal with a staggering variety of people, issues, and subjects,” Dilenschneider writes. His book consists of seventeen chapters, each contributed by recognized PR specialists.
Devine is a founding partner and president of The Arkin Group, specializing in international crisis management, strategic intelligence, investigative research, and business problem-solving. He previously spent 32 years with the CIA, having served - among other posts - as Acting Director of Operations.
Kamsky, who divides her time between New York and Beijing, is the founder of Kamsky Associates, Inc., a strategic advisory firm whose client base includes preeminent companies worldwide. During the Obama Administration, she was appointed a member of the US Secretary of the Navy Advisory Panel, providing independent advice and recommendations.
“The best thing anybody reading this book can do right now is come away and say, ‘Life has changed and if I’m going to keep up with it and be successful, I better change too,’” Dilenschneider says. “The book offers the ways people should adapt to the changing environment.”
Released in February 2022 by Matt Holt Books, The Public Relations Handbook is available from Amazon in hardcover, Kindle, and audiobook editions.
Photos (Clockwise from upper left): Host Dean Rotbart, Contributor Virginia A. Kamsky, Editor Robert L. Dilenschneider, and Contributor Jack Devine