Sun, 23 June 2024
Business and brand websites have existed for almost three decades. Yet most companies still don’t know how to design them so that their messaging aligns with and supports their advertising, social media, and point-of-sale communication. Moreover, most present-day websites fail to incorporate language that appeals to each of the four major personality types, relying on so-called persuasion architecture. Vi Wickam, an exceptional digital and ad strategist, optimizes websites to deliver more leads, sales, and happier customers. A veteran Wizard of Ads partner, Vi not only helps his own clients but also teams with expert marketers worldwide to ensure their clients' websites perform like virtuoso violinists, delivering exceptional and harmonious results. Even then, Vi notes, there is no resting on your laurels: No website is ever complete. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Vi Wickam, Wizard of Ads Online RELATED EPISODES:
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