Most business owners obsess over driving more traffic to their websites. But as Brian Schmitt, CEO of Surefoot and a returning guest, explains, the fastest and most efficient way to grow profits is by converting more of the website visitors that companies already attract into paying customers.

Surefoot is a data-driven conversion rate optimization agency for e-commerce brands and a leading authority on controlled consumer experiments — also known as A/B testing. 

By testing version ‘A’ of a webpage against version ‘B,’ Surefoot pinpoints which design, headline, graphic, or call-to-action wins more customers.

Surefoot’s signature methodology is what it calls the “Revenue Friction Roadmap,” a structured way to uncover what potential customers are thinking but not saying out loud.

While most optimization experts aim for a 20–25% bump, Brian’s clients often see nearly double that impact: a 40–44% increase in sales from existing site visitors.

Even minor tweaks, Brian explained — backed by hard data — can deliver game-changing results.

On this week’s episode, Brian shares actionable steps that any business owner can implement to turn more of their website visitors into loyal customers.

Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.

Photo: Brian Schmitt, Surefoot
Posted: September 29, 2025
Monday Morning Run Time: 52:45
Episode: 14.17

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Karen Elliott House was awarded the Pulitzer Prize for international reporting for her coverage of the Middle East. Arguably, she knows more about the region, and Saudi Arabia in particular, than any other active journalist or author. 

For her latest book, Why Saudi Arabia’s Crown Prince Mohammed bin Salman Matters to the World, Karen conducted more than half a dozen in-depth interviews with the 40-year-old Saudi Crown Prince, known universally as “MBS.”

For global business owners and executives, the dramatic Saudi transformation over the past decade, spearheaded by MBS, presents both promise and peril: vast opportunities for investment and growth but also political and legal risks that demand careful navigation.

The pace of change under MBS has astonished even veteran observers like Karen, who has traveled to the kingdom more than 45 times since the late 1970s.

Today, Saudi women can drive, hold jobs across industries, and participate openly in public life. Entertainment venues — from concerts to theme parks — are thriving. Restaurants that once erected wooden partitions to shield women from the public now bustle with mixed crowds.

Karen compares his confidence and determination to that of Jack Welch at General Electric or Lee Kuan Yew, a founding father of modern Singapore. Like them, MBS is willing to make unpopular decisions in pursuit of national transformation. Whether his reforms endure, she cautions, depends on two factors: keeping the economy growing and avoiding foreign policy missteps that could unite his enemies.

With a half-century potentially ahead of him as the next Saudi King, Mohammed bin Salman will be an unavoidable force in global politics and business. As Karen puts it, Americans must move beyond old stereotypes and reckon with the kingdom as it is — complex, evolving, and essential.

Purchase Your Copies of Karen’s Insightful Books on Saudi Arabia:

• The Man Who Would Be King: Mohammed bin Salman and the Transformation of Saudi Arabia

• On Saudi Arabia: Its People, Past, Religion, Fault Lines - and Future

Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.

Photo: Karen Elliott House
Posted: September 22, 2025
Monday Morning Run Time: 57:20
Episode: 14.16

Mike Kelly, a veteran of senior leadership roles at Michelin and Macy’s, now coaches business owners and managers through his advisory, Right Path Enterprises. His mission: to help leaders guide their organizations more effectively by first learning to lead themselves.

Unlike many experts, Mike believes that genuine influence begins with leading yourself. Investing in personal growth pays dividends at work, at home, and in the community, he says.

Mike is the author of Leaderfluence: Secrets of Leadership Essential to Effectively Leading Yourself and Positively Influencing Others.

Among the topics Mike discusses on this week’s episode are when to trust the data over your own instinct, how to keep top talent without paying more than you can afford, and why you should encourage your employees to take risks at work.

Mike also outlines seven priorities that will enable leaders to look back with confidence, knowing they stayed aligned with what matters most to them.

His approach delivers a double benefit: leaders grow as individuals while becoming more effective and inspiring managers.

Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.

Photo: Mike Kelly,  Right Path Enterprises
Posted: September 15, 2025
Monday Morning Run Time: 48:378
Episode: 14.15

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Mick Torbay has a simple verdict on most advertising campaigns: they don’t work.

“Most ads are rubbish,” he declares. “They accomplish nothing, they waste people’s time, and they waste peoples’ money. When the commercial break comes on, people stand up and go to the bathroom or turn the volume down.”

It’s harsh, but accurate nonetheless.

Ads created by Mick, on the other hand, are the kind that inspire listeners and viewers to turn up the volume, talk about the spots with family and friends, and remain lodged in their brains until they morph into paying customers.

Mick, a wildly successful maverick marketer and one of the elite Wizard of Ads partners, is the rare expert who knows — and can explain — why some ads succeed spectacularly while most crash and burn. And he knows who most often is to blame.

Brace yourself, as Mick shares his bold ideas and imaginative strategies that lead to long-lasting customer loyalty. If you’re tired of throwing away money on ads that don’t work, this is the episode you can’t afford to miss.

Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.

Photo: Mick Torbay, Wizard of Ads 
Posted: September 8, 2025
Monday Morning Run Time: 52:50
Episode: 14.14

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