How an Accidental Inventor Built a Life-Saving Company — And What Business Owners Can Learn From Him

People may not know his name, but regular viewers of cable news instantly recognize Arthur Lih and his ubiquitous commercials for LifeVac — the non-invasive rescue device designed to save choking victims when the Heimlich maneuver and other traditional methods fail.

To date, his invention is credited with saving 5,450-plus lives.

As Arthur shares on this week’s edition of Monday Morning Radio, inventing a life-saving device is one challenge. Building a company around it and sustaining that business in a highly regulated, highly competitive environment is exponentially harder.

Arthur’s insights are indispensable for entrepreneurs, business owners, and inventors committed to developing products that matter — and companies that endure.

Read Arthur’s Book: Sorry, Can’t Is a Lie: Life Stories of Decision-Making — Don’t Be a Flat Squirrel.

Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.

Photo: Arthur Lih, LifeVac
Posted: February 23, 2026
Monday Morning Run Time: 45:29
Episode: 14.34