When most Americans think of doing business with China, they think of outsourcing American manufacturing jobs. But that’s not the big opportunity according to Mark Matsumoto. “Why buy from China when you can sell to China?” 

Many small and mid-size businesses today are making jumbo profits by exporting products and services to China and other Asian Pacific markets. Thanks to modern technology, it’s easier than you might think. According to Matsumoto, who has been doing it for 25 years, all you need is a smart phone and some common sense. 

You can buy his book – Exporting in the Connected World – or you can hear it straight from the expert himself as Matsumoto is interviewed on this week’s edition of Monday Morning Radio by host and reputation coach Dean Rotbart.

p.s. Do you remember when Roy H. Williams, the Wizard, and his co-author Michael Drew, talked about this very topic in Pendulum?

When America is living through a “Me” generation, we admire bold, assertive people.

This is that time when multilevel marketing thrives and hard-sell pressure tactics work best. And the most cutthroat salesmen of all go into the business of selling replacement windows. But when the pendulum has swung into a “We” generation – such as we’re in today – we admire people who are considerate.

Michal Bohm is the highly considerate owner of BM Windows, a replacement window company that has risen to the top of the market through a consumer-friendly website that stresses education, not sales.

Listen in as Michal tells Dean Rotbart, host of Monday Morning Radio and Business Unconventional, how ethical behavior and a customer-friendly website put his company at the top of the heap. Michal and Dean are waiting for you right now.

Roy H. Williams points to Wisconsin's largest diamond and diamond engagement ring jeweler, Kesslers Diamonds, as an example of a company that caught the Pendulum at the right time and really succeeded from understanding how the Pendulum operates.  Kesslers Diamonds is owned by Richard Kessler.

 This is Part Three of Four.

Roy advises listeners and readers of his new book, Pendulum, to stay away from "Me" advertising and instead make a connection with customers and prospects by speaking about something that both seller and buyer care about.  In the case of Kesslers Diamonds, that "something" was the fight against breast cancer.

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com.

Innovative business owners and entrepreneurs who would like to share their stories with Monday Morning Radio listeners are invited to contact us at: 303-800-6081.  Sponsorship opportunities are also available for those seeking to reach small business decision makers.

Original Broadcast Date: June 10, 2012

Like a metronome on top of a piano, society has followed predictable cycles dating back at least 3,000 years.  In his new book, Pendulum, bestselling author Roy H. Williams spells out the "We" and the "Me" zeniths and everything that falls between them.  

On this segment, Roy, the sole guest on a recent edition of Business Unconventional, explores the "We" side of the Pendulum, noting that its "not about what you include, but what you exclude" that really counts now.

This is Part Two of Four.

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com.

Business Unconventional is sponsored in part by High Plateau Truss, serving Colorado homeowners and contractors for more than two decades.  Contact John Peer: www.hptruss.com  Ph: 303-278-9744  5465 Quebec Street, Commerce City, CO 80022

Original Broadcast Date: June 10, 2012
Photo: (L-R) Wizard Academy Instructors David McInnis, Jeffrey Eisenberg and Roy H. Williams