[Listeners to Monday Morning Radio can now purchase a copy of Dean Rotbart’s new book, September Twelfth: An American Comeback Story. Visit Gutenberg’s Store.]   

Many companies don’t realize they are sitting on a mother lode of extremely valuable assets that they underutilize or don’t use at all.

The assets are customer purchase data and preferences, and unless companies use artificial intelligence — AI —  to effectively mine that data, they are missing out on an undeveloped vein of marketing gold. 

Raj Venkatesan is a professor of business administration at the University of Virginia and one of the nation’s most respected experts on using AI in marketing. Co-author of “The AI Marketing Canvas,” this week Raj shares with host and award-winning journalist Dean Rotbart his five-stage road map that any company can follow to reap AI riches.

Photo: Raj Venkatesan, The AI Marketing Canvas
Posted: August 30, 2021
Monday Morning Run Time: 38:12

With all due respect to Facebook and other so-called business change agents, the methods they use to innovate are really outmoded.

That’s the premise of Radhika Dutt, a teacher of entrepreneurship and innovation at Northeastern University. Dutt is a critic of the prevalent method used by most companies of rapidly launching a new product into the marketplace and then tweaking it time and again until they get it right.

In her forthcoming book, Radical Product Thinking: The New Mindset for Innovating Smarter, she maintains that shotgunning products out of R&D and then repeatedly tweaking them is akin to driving a fast car without having a roadmap or a destination.

As Radhika tells host and award-winning journalist Dean Rotbart, it’s the destination — i.e., which customers the product serves and why it will radically change their world — that needs to precede the development of innovative products.    

[Listeners to Monday Morning Radio can now purchase a copy of Dean Rotbart’s new book, September Twelfth: An American Comeback Story. Visit Gutenberg’s Store.]   

Photo: Radhika Dutt, Radical Product Thinking
Posted: August 23, 2021
Monday Morning Run Time: 39:42

Host Dean Rotbart recently conducted an informal poll of business owners and his social network friends.

What, he asked, is the one thing they would most desire more of? About 40% of those who responded answered “money.” Another 40%, however, replied that they wish they had more energy.

Dr. Amy Novotny, founder of the PABR Institute, which stands for Pain Awareness Breathing and Relief, says that over the past dozen years she’s helped countless clients — without caffeine, medication or surgery — address a wide variety of restrictive conditions, including a lack of energy.

More money, Dr. Novotny points out, may or may not buy you more energy. But more energy is very likely to help owners and professionals earn lots more money and check off other high-priority items on their wish lists.

[Listeners to Monday Morning Radio can now pre-order a copy of Dean Rotbart’s new book, “September Twelfth: An American Comeback Story.” Visit Gutenberg’s Store.]

Photo: Dr. Amy Novotny, PABR Institute
Posted: August 16, 2021
Monday Morning Run Time: 35:14

Jeff Seckendorf, educator, author, and filmmaker, draws a clear distinction between experts and experts who can teach. Very often, he believes, they are not one and the same.

Jeff’s specialty is teaching and training. Whether it’s scuba diving, aerial acrobatics, brain surgery, or auto repair, Jeff’s company, The Training Cycle, can not only teach the subject but can train others to teach it as well.

His secret is allowing business owners, inventors, and other specialists to be the subject-matter experts, while he zeros in on the process of education. 

As Jeff tells host, author, and award-winning journalist Dean Rotbart, you can teach a person to fish, or you can teach that person how to teach anyone how to fish and then reel in the profits for your company.

Photo: Jeff Seckendorf, The Training Cycle
Posted: August 9, 2021
Monday Morning Run Time: 37:51

[Listeners to Monday Morning Radio can now pre-order a copy of Dean Rotbart’s new book, “September Twelfth: An American Comeback Story.” Visit Gutenberg’s Store.]

Sean Dowdell and his wife Thora are the founders of Club Tattoo, which currently has six locations, including a booming studio at the Planet Hollywood Resort & Casino in Las Vegas.

Over the years, the artists at Club Tattoo have inked or pierced hundreds of celebrities, including musicians Blake Shelton and Miley Cryrus, actors Ewan McGregor and Chrissy Metz, and athletes Héctor Sanchez, Amar’e Stoudemire, and Frank Trigg.

[Listeners to Monday Morning Radio can now pre-order a copy of Dean Rotbart’s new book, “September Twelfth: An American Comeback Story.” Visit Gutenberg’s Store.]

Sean, who dubs himself the “Tattooed Millionaire,” is a business disruptor, and in his and Thora’s new book, Brand Renegades: Our Fearless Path from Startup to Global Brand, the couple showcase the successes and failures that have rocketed them to the top of their industry.

Host, author, and award-winning journalist Dean Rotbart confesses that he doesn’t have even one tattoo or piercing. Nonetheless, he says that Sean and Brand Renegades have left an indelible impression on him.

Photo: Sean Dowdell, Club Tattoo
Posted: August 2, 2021
Monday Morning Run Time: 43:03