Sat, 9 August 2014
Jaymes Sorbel knows how to get the immediate attention of your customers and drive them to action: text message them.
Sorbel, founder of MeTesto Professional, says the 160 characters contained in well-executed text-message campaigns can generate a huge response. A key reason?
Customers are so viscerally addicted to receiving and sending text messages that 80% of us text while watching TV and 44% of us take our smart phones to bed with us.
Sorbel details the dos and don'ts of effective text-message marketing on this week's Monday Morning Radio.
[Note: At several spots in this week's episode, the audio quality is briefly warped. The poor audio passes very quickly.]
Sorbel is interviewed by Wizard Academy faculty member Dean Rotbart. Dean and wealth management expert David Biondo are co-hosts of Business Unconventional. The one-hour radio newsmagazine debuted in October 2011 on News/Talk 710 KNUS AM in Denver.
Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo. The best things in life really are free!
Photo: Jaymes Sorbel
Want to learn how to generate free publicity and social media "buzz" for your business? Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200. Limited slots still available this month.