Sun, 18 August 2019
Whether You’re Caring for Aging Parents, or You Have Employees Who Are, the Struggle Can Be Enormous
Owning a business while raising a family is challenging enough. Mix in caring for one or both aging parents, and the complexities of life expand exponentially.
That’s especially true for women, who comprise a majority of the 44 million unpaid eldercare providers in the United States.
Liz O’Donnell, who enjoyed a fast-paced career in marketing, can speak from experience. She was already juggling her job and two children when both her parents were diagnosed with terminal illnesses on the same day.
Liz, author of Working Daughter: A Guide to Caring for Your Aging Parents While Making a Living, not only shares her advice with host and reputation coach Dean Rotbart for coping with the added responsibilities of eldercare, she also spells out ways that aging Baby Boomers can lessen the burden on their kids when they cross the Rubicon into old age.
[Be sure to pick up a copy of Liz O’Donnell’s new book, Working Daughter: A Guide to Caring for Your Aging Parents While Making a Living.]
Photo: Liz O’Donnell, Working Daughter
Sun, 11 August 2019
There are strategies of when, how, and why to use LinkedIn, Facebook, and Instagram, and Andrea Stenberg is an expert at helping small business owners and entrepreneurs harness them.
Good content – including the use of self-produced videos – Andrea explains to host Dean Rotbart, is only part of the equation. More importantly, knowing exactly how to target prospective customers and clients, and how to buy paid messaging, will determine whether even the best content ever gets noticed, much less goes viral.
This week Andrea guides Monday Morning Radio listeners through the shoals of social networking visibility.
[Be sure to visit Andrea’s website, The Baby Boomer Entrepreneur, to get a free copy of “The Low Cost Online Video Toolkit.”]
Photo: Andrea Stenberg, The Baby Boom Entrepreneur
Sun, 4 August 2019
Rudy Schmid is a veteran accountant and first-time author who’s written a book – America’s Guide to Starting Your Own Company – that’s helping large numbers of young adults launch their own side hustles free of the flaws that too often hobble new businesses.
The concise book is also helpful for established businesses, especially when it comes to hiring and managing people, and sizing up banking relationships.
Rudy seems a bit embarrassed that he waited so long to share the lessons he learned from his own accounting practice with today’s eager young entrepreneurs.
"Nonsense," replies host Dean Rotbart, “At 86 years of age, Rudy is an inspiration to every would-be author who thinks he or she is ‘too old’ to start.”
By the way, the Guide has been so well-received that Rudy is already working on a sequel, “How to Build Your Company for Success.”
Photo: Rudy Schmid, author
Sun, 28 July 2019
Jordan Goodman is one of the country’s best-known personal finance journalists and authors, appearing frequently on national radio and television call-in shows to answer consumer questions on how to save and invest wisely.
With 13 books under his belt, including the encyclopedic 992-page Everyone’s Money Book, he joins host Dean Rotbart this week to dispense insightful personal finance recommendations with a special emphasis on the finances of small business owners and entrepreneurs.
If you’ve got solid financial assets, Jordan will share his advice on how to generate even more of them. If you’ve got too much debt, he’s got a lot to say about how to offload it.
Visit Jordan’s website: www.MoneyAnswers.com
Photo: Jordan E. Goodman, Author and Journalist
Posted: July 29, 2019
Monday Morning Run Time: 52 minutes 57 seconds
Sun, 21 July 2019
Fauzia Burke and her team at FSB Associates specialize in creating online awareness for books and authors.
Since Fauzia launched her specialty marketing and publicity firm in 1995, FSB has orchestrated more than 2,000 successful book publicity campaigns, including those for award-winning actor Alan Alda; mega-authors Ken Blanchard and Brian Tracy, South Beach Diet guru Dr. Arthur Agaston, entrepreneur and publisher Arianna Huffington; broadcaster Mika Brzesinski; former U.S. Senator Bill Bradley, and Jordan Goodman, America’s Money Answers Man.
Fauzia, herself, is the author of “Online Marketing for Busy Authors” - a must-read for any writer who doesn’t want to see his or her book make an express trip to the Bargain Books shelves at Barnes & Noble.
This week, in an extended interview, host and award-winning journalist Dean Rotbart talks with Fauzia about good PR, but more importantly, they detail how authors and publishers can successfully sell their books online.
Refreshingly, as you’ll hear, when Dean asks Fauzia a straight question, she gives him a straight answer. Questions include:
Fauzia - a Pakistani immigrant who arrived here in 1981 and was raised by a single mom - is an American success story, an inspiration, and an entrepreneur who has helped hundreds of authors fulfill their own dreams.
Photo: Fauzia Burke, FSB Associates
Sun, 14 July 2019
What your company or product “sounds” like is an essential component of its success.
When companies including Microsoft, Cisco, GoDaddy, and Shopify need to hire talent to be the voice of their commercials and other scripts, they look to Voices.com – the world’s largest online marketplace for voice over products and talents.
Since David Ciccarelli and his wife Stephanie wrote their business plan for Voices.com on a napkin back in 2005, they have expanded into 160 countries, bringing talent and clients together, and raising more than $20 million in venture capital.
This week David shares his entrepreneurial wisdom with host Dean Rotbart. No scripts. No second takes. Just the unvarnished voice of hard-fought experience.
Photo: David Ciccarelli, Voices.com
Sun, 7 July 2019
Can a Zen-like philosophy of money translate into greater success and happiness for American business owners and entrepreneurs?
Ken Honda, a bestselling author in Japan who is known there as the “Zen Millionaire” believes it can, which is why he just published his first English-language book: Happy Money: The Japanese Art of Making Peace with Your Money.
Honda, no relation to the automotive family, tells host Dean Rotbart in an interview from Tokyo that how we think and feel about money is as important to wealth accumulation as where we invest it.
Even those who have very little money can profit by making sure that the resources they do have are “happy,” Honda contends.
Photo: Ken Honda, Happy Money
Sat, 29 June 2019
When seemingly every path to funding is closed to business owners, entrepreneurs, and inventors, Kedma Ough – a national award-winning small business champion – helps them find the money and resources they seek.
Kedma, a fifth generation entrepreneur, learned the secrets of business funding the hard way – by having countless doors slammed in her face. Now, after helping more than 10,000 individuals to get the funding they thought they could never qualify for, she’s written a book – Target Funding: A Proven System to Get the Money and Resources You Need to Start or Grow Your Business – detailing a wide range of alternative funding options.
Too many great concepts never see the light of day, Kedma explains to host, author, and award-winning journalist Dean Rotbart, because they can’t find the necessary funding. She’s on a mission to change that.
Photo: Kedma Ough, Target Funding
Sun, 23 June 2019
On a special edition of Monday Morning Radio, to mark the launch of its 8th season, host Dean Rotbart flew to Austin, Texas, and, in the inner sanctums of The Tower at Wizard Academy, brought together two of the world’s marketing legends: The Wizard of Ads, Roy H. Williams, and The Digital Marketer, Ryan Deiss.
It’s no exaggeration to say that a one-hour private consultation with either Roy or Ryan would easily command a king’s ransom from their legions of fans. Put Roy and Ryan together, combining their expertise, and no small business owner or entrepreneur can afford to miss the priceless insights they deliver.
But put away your checkbooks. Dean’s exclusive conversation with Roy and Ryan is available right now, for free, compliments of MondayMorningRadio.com.
Photos: Roy H. Williams (l) and Ryan Deiss; Overhead view of The Tower at Wizard Academy
Sat, 15 June 2019
The Monday Morning Radio Minute Featuring: Richard Kessler, Flawless Entrepreneurial Advice From Wisconsin’s Diamond Engagement Ring King
The June 9th episode of Monday Morning Radio features a full-length interview with Richard Kessler, co-founder of Kessler’s Diamonds.
This is an excerpt featuring Host Dean Rotbart.
Sat, 15 June 2019
Joanne Lipman has had a storied journalism career, serving as the first woman to become a deputy managing editor at The Wall Street Journal; founding editor-in-chief of Condé Nast’s Portfolio magazine; and most recently as editor-in-chief of USA Today and Chief Content Officer of its parent company, Gannett.
Yet during her 35-plus-year career, Joanne never felt that the professional playing field between her and her male colleagues was level. And, as she found out, millions of women in the American workforce share her on-the-job frustrations.
Rather than berate men, in her bestselling book, That’s What She Said, Joanne aims to help men – especially managers and owners – better understand the obstacles that women face in the workplace and why it’s in everyone’s interest to strive for gender-equal work environments.
When listeners hear the insights that Joanne shares with host Dean Rotbart, the women will applaud her for finally expressing what they’ve been thinking and feeling for years; and the men will wonder how they could possibly have been so tone-deaf to the circumstances of their female coworkers.
Purchase your own copy of That’s What She Said by clicking here.
Photo: Joanne Lipman, Author
Sun, 9 June 2019
Richard Kessler was the diamond engagement ring “King” in the state of Wisconsin for 35 years. His ubiquitous radio commercials, created in conjunction with Roy H. Williams Marketing, were legendary in the state, and not only were his Kessler’s Diamonds’ stores extraordinarily successful, Richard also became a well-known local personality and philanthropist.
One of the first and most popular guests ever on Monday Morning Radio, Richard recently retired from the jewelry business and is now on to other pursuits. But the techniques he used to build Kessler’s Diamonds – including instituting an employee stock ownership plan – remain invaluable gems.
For flawless entrepreneurial advice, clarity, and value, host and award-winning journalist Dean Rotbart assures listeners that his latest conversation with Richard is pure gold.
By the way, if you’d like to hear Dean’s full interview with Richard back in July 2012, all you need to do is click here.
Photo: Richard Kessler, Founder, Kessler's Diamonds
Sun, 2 June 2019
In his new book, The Gift of Struggle – out today from Bard Press, Bobby Herrera tells the true-life story of how the hardships he faced as one of 13 children in a Mexican migrant family, provided him the drive and backbone to make possible the impossible.
More importantly, Bobby shares specific life-changing lessons about leadership that turns conventional wisdom on its head. It is the formula that Bobby used to launch Populus Group in 2002 and build it into a $500-million-a-year HR services company – one of the fasting growing such concerns in the United States.
What makes Populus Group a role model for many businesses – large and small – is not its size, but its culture. As Bobby details in The Gift of Struggle, after a rocky start as CEO, he learned to foster a sense of purpose, mutual trust, and community among his employees.
Bobby is an evangelist for compassionate leadership. A key characteristic of compassionate leaders, he tells host and award-winning journalist Dean Rotbart, is recognizing that everyone struggles – from the migrant workers of rural America to the silver-spoon babies of the Ivy League – and that at the end of the day, we all – more or less – strive for the same thing: to believe our lives matters.
Rotbart, who doesn’t just read the books of guests who appear on his program, he devours them, says he scribbled notes throughout The Gift of Struggle, including on many pages that provided him actionable steps.
Bobby, soon to be a bestselling author, is only the latest in a long line of popular authors published by Bard Press, headed by the incomparable Ray Bard, and deputy publisher Todd Sattersten.
Among Bard’s best-known titles: The One Thing by Gary Keller and Jay Papasan; Jeffrey Gitomer’s Little Red Book of Selling; Nuts! – the story of the legendary Herb Kelleher and Southwest Airlines; The Wizard of Ads Trilogy by none other than Roy H. Williams, and Fired Up Selling, Ray Bard’s own collection of wonderful quotes designed to inspire, energize, and succeed.
It is so common in life to conclude that our struggles are what hold us back. Without them, we tell ourselves, we could accomplish so much more. But Bobby explains that such thinking is erroneous. Adversity, properly harnessed, can become the rocket fuel of personal and professional growth.
Purchase your own first-edition of The Gift of Struggle by clicking here.
Photo: Bobby Herrera, Populus Group
Sun, 19 May 2019
Before You Ever Contemplate Selling Your Business is the Perfect Time to Discover ‘Selling with Certainty’
Terry H. Monroe has been the owner of more than 40 businesses, and helped to facilitate the sale of more than 500 other companies.
So when he offers no-nonsense advice on how owners can be certain to get the full value for their businesses or professional practices, he knows what he’s talking about.
Terry who condensed all the wisdom he’s gained over more than 30 years establishing, operating, and selling businesses into a new book, Selling with Certainty, tells host Dean Rotbart that the very best time to learn the lessons he teaches is before owners ever even considers selling. That way they can bypass the costly errors that prove so aggravating to others.
Photo: Terry H. Monroe, Selling with Certainty
Mon, 13 May 2019
Question: Can a business ‘tiger’ change its stripes?
An excerpt from Monday Morning Radio with Host Dean Rotbart.
Sun, 12 May 2019
Brett Vance is a veteran combat and military test pilot who has flown F-16s and commanded the 514th Flight Test Squadron.
But he admits that no battle has tested his mettle like working to produce and distribute Jet Jockeys, his educational and inspirational docu-reality video series that showcases aviators and aviation feats, and targets the large potential audience of aviation enthusiasts.
He and his wife, Sherri, the program's creator and executive producer, join host and award-winning journalist Dean Rotbart this week to share their flight plan for entrepreneurial success.
Photo: Brett Vance, Jet Jockeys
Sun, 5 May 2019
Monday Morning Radio Host Dean Rotbart confesses that he doesn’t know who his guest is on this week’s podcast.
It’s not that Dean doesn’t have a fascinating guest, or that the guest’s book – “Undistrupted: How Highly-Effective People Deal with Disruptions” – isn’t a valuable business read; it’s just that Dean literally does not know who wrote the book.
The author, who lives in The Netherlands [Dean phoned him there], uses the pseudonym John Vespasian and has written ten books.
What Dean also knows is that this week’s mystery guest is a well-read student of global history [think Russian industrialist Savva Mamontov (1841-1918), and 12th-century French statesman, Abbot Suger], and draws excellent insights from bygone eras that we all can apply to our lives today.
So Dean assures us that his guest has plenty of good advice to dispense; he just doesn’t know who he’s talking to.
Illustration: The author known as John Vespasian
Sun, 28 April 2019
When business owners and leaders align their personal interests with the best interests of their companies and employees, the resulting “Fusion” becomes a powerful force for success.
Too often, says Dudley R. Slater, former CEO of Integra Telecom - with more than 2,500 employees - leaders put their egos and self-interest ahead of what’s best for their organizations.
Dudley, author of Fusion Leadership, tells host and award-winning journalist Dean Rotbart how leaders and team members who work together for a shared purpose can unleash powerful synergies - not only in business, but also in society as a whole.
Photo: Dudley R. Slater
Sun, 21 April 2019
Host Dean Rotbart and Author Lindsay Pedersen on Clorox’s ‘Secret’ Formula for Success - A One Minute Podcast
Although Clorox Beach is virtually the same formula as most generic and store brands, it enjoys a consistent 65% market share. Learn its secret in this edition of The Monday Morning Radio Minute Featuring Lindsay Pedersen, author of ‘Forging an Ironclad Brand.’
Sun, 21 April 2019
Clorox Bleach is 6% sodium hypochlorite and 94% water, the exact formulation of most generic store brands. Yet Clorox consistently commands 65% of U.S. bleach sales.
Because, says Lindsay Pedersen, who oversaw the hygienic cleaner for The Clorox Company, Clorox Bleach is an “ironclad” brand, one of many she showcases in her new book, “Forging an Ironclad Brand: A Leader’s Guide.”
Lindsay, whose Ironclad Brand Strategy consulting firm has also helped build ironclad brands for Starbucks, T-Mobile, Zulily, and other large companies, believes that a business’s brand it too important to be left to marketers alone. As she explains to host Dean Rotbart, brand is such a crucial driver of value creation that it needs to be developed and supported by virtually every employee at a company or organization, starting with the CEO.
Good brand, Lindsay notes, really is just good business.
You may think you know enough about branding or that your business or practice doesn’t need to have an ironclad brand to succeed.
You’d be surprised at how many customers and how much profit you likely are missing out on.
Hear for yourself on this week’s edition of Monday Morning Radio.
Photo: Lindsay Pedersen, Ironclad Brand Strategy
Sat, 20 April 2019
The Monday Morning Radio Minute Featuring: Dean Rotbart, host, and Lindsay Pedersen, author of ‘Forging an Ironclad Brand’
The Monday Morning Radio Minute Featuring: Dean Rotbart, host, and Lindsay Pedersen, author of ‘Forging an Ironclad Brand.’
“When people buy Clorox, they’re not buying bleach at all.”
What are they buying? Listen and Learn in less than 60 seconds.
An excerpt from the April 22, 2019 edition of Monday Morning Radio.
Mon, 15 April 2019
Question: You didn't go to business school and yet you launched a successful business right out of college. How?
An excerpt from Monday Morning Radio with Host Dean Rotbart.
Sun, 14 April 2019
Entrepreneurial magic often results when education meets opportunity.
In the case of Maxwell Cohen, the education was in environmental and water resource economics, and the opportunity was to save millions of gallons of water annually by finding a way for hospitals, nursing homes, and even parents of newborns to avoid having to wash so many bed sheets.
His company, Peel Away Labs, developed the first multilayered, disposable, waterproof, fitted sheet designed for the home, industrial, and healthcare markets. Basically, when a bed sheet is soiled, users simply peel off the top layer — like an onion — and expose a fresh sheet.
Maxwell’s Peel Aways are a big success, selling at Walmart, Bed Bath & Beyond, Amazon, and other popular retailers.
This week, Maxwell shares his journey - including a total misfire on Shark Tank in 2015 - from drawing board to final product with host and prize-winning journalist Dean Rotbart. Now an unabashed success, Maxwell recently celebrated his 28th birthday.
Photo: Maxwell Cohen, Peel Away Labs
Mon, 8 April 2019
Question: What does it take to be a successful one-person business?
An excerpt from Monday Morning Radio with Host Dean Rotbart.
Sun, 7 April 2019
Christina DeBusk spent 15 years working in law enforcement before, in 2012, she caught the writing bug. Without formal journalism training, she took anything and everything that she could get, grinding out content 16 hours a day.
Well, it paid off. Today Christina is an Olympic-caliber writer, having completed six books – including How to Earn a Comfortable Living as a Freelance Writer
and I’ve Always Wanted to Write a Book! – 10 Easy-to-Follow Steps to Becoming a First Time Author; ghost-written a handful of others; and generated a whopping 5,000-plus paid content projects.
She both teaches and personifies the notion that anyone can be a successful writer. This week, Christina shares the secret of her phenomenal output with host Dean Rotbart, who readily confesses his envy of her productivity.
Photo: Christina DeBusk, Freelance Olympiad
Mon, 1 April 2019
Question: Why is it so hard to recognize our purpose in life?
An excerpt from Monday Morning Radio with Host Dean Rotbart
Sun, 31 March 2019
If you want to learn how to do it right, a great place tobegin is by studying what not to do.
Skip Prichard, a successful CEO and former head of publishing giant, Ingram Content Group, is a leading scholar of missteps and miscalculations.
For his Wall Street Journal bestseller – The Book of Mistakes – he’s condensed the hard-earned lessons he gleaned from interviewing more than 1,000 successful people – from Keith Richards of the Rolling Stones to former Secretary of State Condoleezza Rice – down to nine common errors.
Avoid these nine missteps, Skip tells host and reputation coach Dean Rotbart, and you will achieve greater success than you ever imagined possible.
Photo: Skip Prichard, Book of Mistakes
Thu, 28 March 2019
Are your customer service representatives ducks or eagles?
An excerpt from Monday Morning Radio with Host Dean Rotbart
@Nordstrom @Disney @SouthwestAir
Sun, 24 March 2019
You might say (or even sing) that Beth Kendall and her husband Bill are as lucky as lucky can be.
The couple, after all, have co-owned All Out Chimney Sweep in Charlotte, North Carolina for the past 35-plus years.
With all due respect to Mary Poppins and her friend Bert, successfully running and maintaining a 21st Century chimney sweep business in the face of advancing technologies and changing consumer tastes is no song and dance.
This week Beth, who earlier this year was elected as the first female president of the North Carolina Chimney Sweep Association, takes host and reputation coach Dean Rotbart up where the smoke is all billered and curled, and shares some smokin’ lessons that any business owner can readily profit from.
Photo: Beth Kendall, All Out Chimney Sweep
Sun, 17 March 2019
Ken Blanchard, Author of ‘The One Minute Manager’ Ministers the Simple Truths of Great Customer Service
Since he co-wrote The One Minute Manager in 1982, Ken Blanchard has rarely been off the bestsellers list, having authored or co-authored 60 books and landed a spot in Amazon.com’s Hall of Fame, as one of the 25 top revenue generators of all time.
One of Dr. Blanchard’s favorite topics over the years has been customer service and how businesses can excel at it. He recently reissued his 2005 book, The Simple Truths of Service, which has sold more than 5 million copies. This week he joins host and reputation coach Dean Rotbart to share some of the common-sense wisdom that the book imparts.
By the way, Dean, who teaches the Reputation Tool Chest workshop at Wizard Academy, took the opportunity with Dr. Blanchard to make a couple of his own reputation recommendations to the legendary author. No one ever said that Dean, a former investigative reporter, isn’t dogged.
Photo: Dr. Ken Blanchard, Author
Sun, 10 March 2019
This week’s special guest, Matt Mason, was recently appointed by Nebraska Governor Pete Ricketts to be the state’s official poet.
It’s a position whose roots date back to 1921 and highlights the fact that the Cornhusker state is quite fertile ground for literary creativity.
For almost ten years, Matt has served as executive director of the Nebraska Writers Collective, a nonprofit group that promotes poets in the schools and organizes quality poetry programs for adults.
As the Nebraska State Poet, Matt plans to travel the state – from schools to prisons – sharing his love of poetry, supporting the state’s writers, and inspiring Nebraskans from all walks of life to express themselves creatively.
As Monday Morning Radio host and reputation coach Dean Rotbart – himself a Pulitzer Prize nominee when he wrote for The Wall Street Journal – points out, Matt joins a lengthy honor roll of Wizard Academy graduates who have been recognized globally for their creativity and professional excellence.
Rotbart explores the role of creativity in society with Matt and asks him to explain why the arts matter. You’ll want to hear his answer.
And, you’ll also want to hear his exclusive reading of a chapter from his latest book, The Baby That Are Cincinnati. So be sure to listen – or if time is short, skip – to the end of this week’s episode.
Photo: Matt Mason, Nebraska State Poet
Sun, 3 March 2019
For a business to be truly successful, it requires executives who excel at managing their employees and, according to Andy Singer, employees who excel at managing their executives.
Andy is the founder and CEO of Singer Executive Development, a Florida consultancy that trains both executives and employees on ways to maximize their performance, including managing each other well.
As Andy tells host and reputation coach Dean Rotbart, employees who “manage up” are not suck ups – they’re savvy career strategists who understand that when their bosses look good, their career prospects look even better.
Photo: Andy Singer, Singer Executive Development
Sun, 24 February 2019
With roughly 90 million dogs in America and tens of millions of dog-lovers, it probably was inevitable that Happy Tails Canine Adventure Tours would emerge – offering eco-tours designed especially for dog lovers and their companions.
David Blank, who along with his wife Claudia co-founded the company in 2018, is a veteran of the travel tour industry as well as a professional dog trainer. He’s decoded the labyrinth of logistics necessary to safely and happily take a couple dozen dogs and their humans on travel adventures – including bus transportation, motels, restaurants, and even medical care.
You may not be a pet lover, but you’ll feel like a lucky dog after listening to David’s interview with host and reputation coach Dean Rotbart and discovering David’s formula for tapping into the robust pet market.
Photo: David Blank, Happy Tails Canine Adventure Tours
Sat, 16 February 2019
Despite all of the television viewing options open to today’s consumers – broadcast, cable, satellite, and streaming – surprising little of the available programming is local, much less hyperlocal, in nature.
Simon Bray, a veteran Fort Wayne entrepreneur, is on a mission to change that. Simon is the founder and CEO of Streaming Television, which is rolling out laser-focused local programming channels in more than 190 markets nationally. STV programs are available on major streaming platforms – including Roku, Amazon Fire, and Apple TV, as well as directly from dedicated websites.
Whether you’re a dry cleaner, plumber, accountant, dentist, or pizza shop owner, Simon tells host and reputation coach Dean Rotbart that STV aims to provide you the opportunity to reach your customers where more than 150 million Americans watch their other streaming programs and movies.
Photo: Simon Bray, Streaming Television, Inc.
Sun, 27 January 2019
The days when men shaved with safety razors – where the user inserts a single double-edge blade into a shaving implement – are long gone, made obsolete by cartridge blades and electronic razors.
Or are they?
Since 2012, Douglas Smythe, founder of Phoenix Shaving, has seen demand for his safety razors, blades, and other related grooming products for men boom. Douglas attributes the success of his business to three main factors: 1.) safety razors provide a more comfortable shave, despite all the hype around 3-blade and 5-blade cartridges. 2.) The replaceable blades cost only a fraction of cartridges. 3.) Men fondly remember their fathers or grandfather’s using a safety razor.
As Douglas tells host and reputation coach Dean Rotbart, he is using 21st Century marketing – including a YouTube breakfast-hour show called I’d Lather Be Shaving – and an annual confab of hobbyists and other shaving enthusiasts, to drive sales and an expanding line of related products.
Believe it or Not: Rotbart brand razors, blades, and accessories were the best-selling shaving products in Germany in the early part of the 20th Century. In fact, in about 1927, Gillette bought out Rotbart and for many years thereafter used Rotbart’s designs and patents.
Photo: Douglas Smythe, Phoenix Shaving
Sun, 13 January 2019
Not for the first time, or even the second, or the tenth: Dean Rotbart’s scheduled guest on this week’s edition of Monday Morning Radio was a no-show.
You absentee guests know exactly who you are. Shame on you!
The good news is that without a guest, Dean is able to reach into his Reputation Tool Chest and share three self-marketing gems for companies and individuals who seek the attention of journalists and other influencers.
Dean has taught at The Wizard Academy since the early 2000s, first sharing his Newsroom Confidential insights, then Buzz Snatching, and most recently Reputation Tool Chest. All three workshops have this in common: they defy the conventional wisdom of how influence is created, relying instead on deconstructing real-world success stories.
When they show up, Dean always enjoys interviewing business owners and experts, because he can not only share their wisdom with listeners, he can learn from his guests himself. This week, alas, he can only pass on what he already knows.
Photo: Dean Rotbart, Host, Monday Morning Radio
Sun, 6 January 2019
If the most popular episodes of Monday Morning Radio in 2018 are an accurate barometer, then last year was one filled with both hopes and anxieties for America’s entrepreneurs.
Listeners by the thousands tuned to the weekly podcast, hosted by Wizard Academy alumnus and faculty member, Dean Rotbart, to learn how fellow entrepreneurs were succeeding, overcoming their mistakes, and discovering means to avoid making those errors in the first place.
Join guest host Maxwell Rotbart as he counts down the Top 10 Monday Morning Radio episodes of 2018. Maxwell is the 26-year-old son of host and reputation coach Dean Rotbart, and himself an entrepreneur and radio veteran.
If you missed any of these ten amazing episodes, now is the perfect time to catch up.
Photo: Maxwell Rotbart, Guest Host