Sat, 17 February 2018
Adam is “The Authority” on authority marketing, having helped more than 1,300 now-published authors conceive, write, publish, and market their books. In 2016, he joined with Forbes, the influential financial news media company, to launch its own business book imprint.
Advantage Media is a vanity press, but not your run-of-the-mill self-publishing concern. Adam and his team think, act, and get results that are more akin to Simon & Schuster and Random House than conventional vanity publishers.
If you’ve ever thought of writing a book to serve as a calling card for you professionally, Adam is just the man you want to hear from. But even if you know there is no authorship in your future – and some people shouldn’t write books for reasons you’ll hear, you’ll learn a lot from Adam about how influence and authority are “manufactured” in the competitive marketplace in which we all operate.
Host and reputation coach Dean Rotbart, who interviews Adam, says, “You may think that Adam Witty is in the publishing business. But he’s not. His unassailable core product is not ink on paper, or even digital ink, but raw, impactful influence.”
Photo: Adam Witty, Advantage Media
Sun, 21 January 2018
Not since John Chapman introduced apple trees to large swaths of the U.S. and Canada – earning the nickname Johnny Appleseed – has one man on his own done so much to introduce a thriving agriculture industry to North America.
Indeed, Jim Henry may well go down in history as Jim Oliveseed, because he single-handedly can claim credit for seeding the commercial olive industry in the United States – and Texas, in particular.
Jim is the owner and founder of Texas Olive Ranch, which was the first U.S. commercial producer of high quality olive oils and today struggles to keep up with demand for its growing line of products.
Host and reputation coach Dean Rotbart shares the unique tale of the Texas Olive Ranch with all due credit to Wizard Academy graduate, Lem Lewis, aka The Ranch Broker, who conducted the interview.
This is an abridged version of Lem’s interview with Jim Henry. To hear the full interview, visit http://www.ranchcast.com/.
Photo: Jim Henry, Texas Olive Ranch
Sun, 24 September 2017
Since its humble beginnings in 1981 as a small storefront in Astoria, Queens, New Yorker Bagels has grown into the universe’s largest baker of fresh, crispy-on-the-outside, chewy-on-the-inside Sesame, Poppy, Cinnamon Raisin, and Pumpernickel bagels, among other popular varieties.
Stephanos Evangelinos, president and COO, and his crew already produce one out of every two bagels consumed daily in the greater New York area. Now, as Stephanos and his masterful digital strategist Rob Kenney tell our bagel-loving host Dean Rotbart, New Yorker Bagels is expanding its distribution nationwide, offering fresh next-day delivery direct to consumers everywhere.
The story of how New Yorker Bagels overcame the incredible odds and obstacles, and how it now plans to spread its bagels nationwide, is one worth chewing on, right now, along with your favorite hot morning beverage and, of course, a healthy schmear of cream cheese.
Posted: September 25, 2017
Sun, 24 September 2017
Mark Nation has developed and managed businesses in five diverse industries for companies including SAP, Oracle, and UNUM. Doing so, led him to conclude that the vast majority of people have the innate talent to live amazing personal and professional lives, but don’t know how to identify and release their unique abilities.
Mark, a former Ironman triathlete and founder of Nation Leadership, has made it his mission as an executive coach, speaker, and author to help people transform their lives from ordinary to superlative.
On this episode featuring host and reputation coach Dean Rotbart, Mark will be previewing some of the best insights gleaned from his forthcoming book, Made for Amazing – due out in late October. The book is an inspiring self-help parable designed to motivate each of us to see our own, deeper meaning in life, and reach our fullest potential.
Mark believes each of us has a voice – an internal song – that we need to nurture and share with the world.
This week … a podcast version of Name That Tune – Your Personal Song, featuring Mark Nation and Made for Amazing.
Photo: Mark Nation, Made for Amazing
Sun, 2 July 2017
This week, on a special holiday-weekend edition of Monday Morning Radio, host Dean Rotbart interviews Richard G. “Rick” Ross, founder and owner of GALERIE Candy & Gifts. GALERIE is known the world over for creating highly original, trendy novelties and gifts around candies, including collector’s items, interactive toys, plush characters, and the like.
Rick’s company also produces and distributes branded treats for Hershey, Disney, Warner Brothers, Marvel – and tons of popular movies, including Star Wars, Despicable Me, Minions, and Trolls.
The interview is a reunion of sorts for Dean and Rick, who first met back in 1981 – when Rick was a 19-year-old jelly bean entrepreneur and Dean, then 24, was a cub reporter working for The Wall Street Journal in its Cleveland bureau.
That year, Dean actually profiled Rick on the front page of the Journal, a distinction that few small business owners will ever be lucky or successful enough to merit.
Rick, now 56, is in the Candy Hall of Fame.
This week, Rick not only catches up with Dean, he shares his storybook journey from teen tycoon to candy industry senior statesman, and talks about the pluses and minuses of achieving success and recognition at such an early age.
Fittingly, Rick’s mother, Helen, makes a cameo on the podcast, as it was Rick’s mother who really launched him on his path to success.
Photo: Richard G. "Rick" Ross, GALERIE
Sun, 21 May 2017
This week's episode of Monday Morning Radio is ripped from this month's business headlines. It will be of special interest to listeners who own or operate online businesses.
Our guest is Tom Kemp, CEO and co-founder of Centrify, one of the fastest growing security vendors in the industry, serving more than 5,000 customers, including a majority of the Fortune 50.
Initially, our plan was to speak Tom about data breaches - such as those that hit Yahoo and Target. These much-publicized cyber attacks are becoming more frequent, more costly, and more widespread among all online businesses - big and small.
Then the WannaCry ransomware attack hit, impacting hundreds of thousands of the world’s computers in more than 150 countries. The malware forced some businesses to close while their IT people scrambled to find solutions.
So we expanded the scope of our interview with Tom Kemp to include data breaches and ransomware. - They are, after all, cyber attack first cousins.
Centrify recently commissioned an independent study, conducted by the Ponemon Institute, to gauge the impact of data breaches on companies and their customers. The study is unique in that it incorporates the view of three diverse groups: IT experts; senior level marketing and corporate communication professionals; and consumers.
What Centrify discovered are insights that every CEO and business owner should be aware of: Cyber attacks are never confined to your IT staff. They impact every aspect of your company, including sales, marketing, finances - and for publicly held companies - shareholder value.
Sat, 13 May 2017
Lem Lewis, aka The Ranch Broker, steps to the mellifluous Monday Morning Radio microphone this week as guest host.
Lem, who in addition to his duties as a trusted advisor to ranch buyers and sellers, is a certified whiskey sommelier, having earned his credentials from The Whisk(e)y Marketing School – part of Wizard Academy.
For Lem's popular podcast, RANCHCAST with LEM LEWIS, he recently interviewed Dan Garrison proprietor of the award-winning Garrison Brothers Distillery. When Monday Morning Radio host Dean Rotbart heard Lem’s RANCHCAST interview with Dan, Dean told Lem, “I have to share Dan’s story with my Monday Morning Radio listeners.” Lem graciously consented.
Dan’s is a great business and whiskey story.
Headquartered on a ranch in tiny Hye, Texas, Garrison Brothers defied all the naysayers who warned Dan and his loyal crew that quality bourbon was strictly the province of distillers in Kentucky and Tennessee.
First distributed in 2011, Garrison Brothers bourbons have become so popular that like the best Texas barbecue, they regularly are sold out.
In fact, Dan’s bourbons have such a cult-like fan base that his wait list for volunteers to help him inspect, seal and box his spirits has grown to 9,000 names and counting. Dan’s secret: those volunteers who agree to spend two days helping out are rewarded with a shot of “courage” every half hour during the workday.
As you’ll hear, Dan Garrison is overflowing with big-as-Texas swagger and valuable entrepreneurial insights that you’ll want to drink in slowly.
But be forewarned: Dan’s language, like his prize-winning unfiltered and uncut Cowboy Bourbon, is occasionally 137 proof. If four-letter words offend you, you may wish to skip this week’s episode.
Photo: Dan Garrison, Garrison Brothers Distillery
Sun, 30 April 2017
How do you take your coffee: cream, sugar, politics?
Like so many other retailers today, the coffee industry - led by giant Starbucks - has made buying a cup of java not just about taste, but also about where you stand on the hot-button issues of our day.
In late 2014, Evan Hafer, a former Green Beret who did tours of duty in Iraq and Afghanistan, saw an opportunity to appeal to fellow military veterans and 2nd Amendment advocates by launching a coffee brand aimed at them: Black Rifle Coffee Company.
Sure enough, the firearms specialist hit a bullseye. Salt Lake City-based Black Rifle Coffee has seen explosive sales growth and he has pledged to hire 10,000 veterans over the next six years to staff his rapidly expanding mail-order and franchise business.
This week pistol-toting Hafer joins host and reputation coach Dean Rotbart to talk about coffee beans, veterans, guns, and earning profits in an increasingly politicized marketplace.
Photo: Evan Hafer, Black Rifle Coffee Company
Sun, 16 April 2017
Universities and colleges profit from their alumni networks, so why not businesses?
That’s one of the innovative concepts that serial entrepreneur Lee Caraher explores in her newly released book, “The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees.”
Ex-employees, if you treat them right when they still work for you, can become great resources for posting positive reviews, providing referrals, recommending potential employees, and even arranging for outside investments and partnerships.
Indeed, Lee tells host and reputation coach Dean Rotbart – whose own publishing and consulting business counts more than 500 ex-employees in its “alumni” network – that some of a company’s most valuable workers may well be those who no longer work there.
Photo: Lee Caraher, Double Forte
Wed, 29 March 2017
Maria Uspenski’s company, The Tea Spot, is in the sweet spot of the $170 billion American beverage industry, which is undergoing a sea change, as consumers shift from sugary drinks and those that rely on artificial sweeteners, to all-natural refreshers.
Maria’s signature whole leaf blends and single-estate teas not only offer satisfying alternatives to sodas and coffee, they are rich in anti-oxidants, vitamins, and other healthful ingredients.
An MIT educated mechanical engineer, Maria discovered the marvels of tea after surviving a harrowing battle with cancer. Tea transformed Maria’s life and health.
In addition to serving as CEO of The Tea Spot, Maria is the author of the recently published Cancer Hates Tea – a paperback that is part easy-to-understand health primer, part tea bible, and part lushly illustrated recipe book.
Host and reputation coach Dean Rotbart, an avowed coffee drinker, recently visited with Maria at The Tea Spot’s world headquarters in Boulder, Colorado, and drank in her business and health wisdom, as well as some freshly brewed organic Sugar Tamer exotic herbal infusion.
Photo: Maria Uspenski, Cancer Hates Tea