Zeynep Ekemen is Out to Prove That What Comes Down Can Always Go Back Up

Zeynep Ekemen has ridden the rollercoaster of COVID-19 and its impact on small businesses.

She is the founder of Silver Defender, a company that sells antimicrobial-protected film for high-touch areas — such as door bars and handles, elevator buttons, and guide rails. She launched her business in 2018.

When the COVID-19 pandemic hit less than two years later, her sales took off like a rocket, stretching her company’s production and distribution capabilities to the max.

But now, as demand has waned, Zeynep is fighting to avoid the fate of so many other businesses that were whipsawed by COVID-19. It's a common dilemma for many small businesses when a product or service they provide experiences a surge in popularity and then fades almost as quickly.

Zeynep herself is determined to demonstrate that what comes down can always go back up.

Monday Morning Radio is hosted by the father-son team of Dean and Maxwell Rotbart.

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Photo: Zeynep Ekemen, Silver Defender
Posted: October 30, 2023
Monday Morning Run Time: 34:42
Episode: 12.17

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