Monday Morning Radio (advertising and marketing)

From his home in Houston, Wizard of Ads Gulf Coast partner, Charlie Moger, witnessed some of the worst – and best – of Hurricane Harvey.

As the rising waters came within two inches of his home, Charlie took to Facebook and Facebook Live to keep friends, family, neighbors, and complete strangers current on the unfolding story.

Charlie’s on-the-scene reports were informative and magnetic, as he spoke from the heart in ways that made Hurricane Harvey more relatable. 

Last week, still unable to drive off his property, Charlie took time out to share his personal story with host and reputation coach Dean Rotbart, and to talk about how businesses – big and small – stepped up AND failed to step up when they were needed most.

Photo: Charlie Moger, MogerMedia.com
Posted: September 11, 2017
Monday Morning Run Time: 49 minutes 45 seconds 

Direct download: Charlie_Moger.mp3
Category:Advertising and Marketing -- posted at: 7:51pm MDT

Don’t Break Even, Get MAD – As In Mad Strategies

When it comes to putting on dynamic, effective events – whether in the for-profit or non-profit universe – Morty Sibler is the go-to man.

A Wizard of Ads partner, based in Montreal, Canada, Morty consistently shows his clients how to squeeze ten times – sometimes even more – the sales or donations out of once-ho-hum sales presentations and fundraising dinners.  

Morty named his company Mad Strategies, as in crazy or angry. In fact, as he explains to host and reputation coach Dean Rotbart, M.A.D. stands for “Making a Difference,” and Morty spells out exactly how to you, too, can go MAD, this week on Monday Morning Radio.

Photo: Morty Silber, Mad Strategies
Posted: November 7, 2016
Monday Morning Run Time: 36 minutes 39 seconds

Direct download: Mad_Strategies.mp3
Category:Advertising and Marketing -- posted at: 6:27pm MDT

You've Got 160 Characters to Score a Marketing Homerun.  Go!!

Jaymes Sorbel knows how to get the immediate attention of your customers and drive them to action: text message them.

Sorbel, founder of MeTesto Professional, says the 160 characters contained in well-executed text-message campaigns can generate a huge response.  A key reason?

Customers are so viscerally addicted to receiving and sending text messages that 80% of us text while watching TV and 44% of us take our smart phones to bed with us.

 

Sorbel details the dos and don'ts of effective text-message marketing on this week's Monday Morning Radio.

[Note: At several spots in this week's episode, the audio quality is briefly warped.  The poor audio passes very quickly.]

Sorbel is interviewed by Wizard Academy faculty member Dean Rotbart.  Dean and wealth management expert David Biondo are co-hosts of Business Unconventional. The one-hour radio newsmagazine debuted in October 2011 on News/Talk 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Photo: Jaymes Sorbel
Posted
: August 4, 2014
Monday Morning Run Time:  34 minutes  41 seconds

Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200.  Limited slots still available this month.  

Direct download: 080414_MondayMorningRadio_MeTesto.mp3
Category:Advertising and Marketing -- posted at: 8:44pm MDT

Are You a Consultant or An Activist?: Thomas P. McNulty on What Today's Clients Seek

It may seem simply a matter of semantics, but after 25 years advising more than 100 companies, Thomas P. McNulty has stopped referring to himself as a consultant and begun describing himself as an activist.

"Today's clients don't want advice," McNulty says. "They want action."

This week on Monday Morning Radio, McNulty explains how his Buffalo, NY healthcare management and marketing firm, Success Stories, has written a new and improved financial chapter for a vast array of large, medium and start up clients who have replaced their consultants with activists.

McNulty is interviewed by Wizard Academy faculty member Dean Rotbart.  Dean and wealth management expert David Biondo are co-hosts of Business Unconventional. The one-hour radio newsmagazine debuted in October 2011 on News/Talk 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Photo: Thomas McNulty
Posted:  July 7, 2014
Monday Morning Run Time:   31 minutes  07 seconds

Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200.  Limited slots still available this month.  

Direct download: 070714_MondayMorningRadio_Tom_McNulty.mp3
Category:Advertising and Marketing -- posted at: 6:27pm MDT

KGBTexas Illustrates How a Boutique Marketing and Ad  Agency Can Grow and Compete Effectively With National Giants

KGBTexas is a 20-year-old marketing and advertising agency based in San Antonio, Texas that is demonstrating how a boutique regional player can successfully compete nationally with much larger rivals. 

On this week's Monday Morning Radio, Chris Day, KGBTexas's general manager, opens his agency's strategic playbook to reveal how a savvy small business can become a forceful player on the national stage.

Chris is interviewed by Wizard Academy faculty member Dean Rotbart and wealth management expert David Biondo.  Dean and David are co-hosts of the weekly Business Unconventional radio news magazine broadcast on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

 

Posted:  April 28, 2014
Monday Morning Run Time: 31 mins  42 secs
Photo: Chris Day, General Manager, KGBTexas

 

Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200.  Limited slots still available this month.  


P&G's Mark Huffman: Why the 'Big Idea' Trumps Data-Driven Marketing

Mark Huffman has spent nearly 30 years working at the world's top advertiser, Cincinnati-based Procter & Gamble.  During that time, he has contributed to some of the most successful - and well known - advertising campaigns.  Mark will be teaching the very popular Measurement and the Mind - a two-day Wizard Academy course scheduled for November 15th and 16th in Austin.  Mark offers listeners a preview of the lessons he'll share with those lucky enough to register.

Huffman is interviewed by Wizard Academy faculty member and graduate Dean Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur.  Rotbart and Biondo produce Monday Morning Radio and serve as co-hosts in cooperation with Business Unconventional on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!


Direct download: 072312-MMM-BUnRadio-Podcast.mp3
Category:Advertising and Marketing -- posted at: 9:54pm MDT

2 Seconds with Kesslers Diamonds

Don't blink or you'll miss this marketing gem. Read more about it at www.MondayMorningRadio.com.

Direct download: 070912-RichardKessler.mp3
Category:Advertising and Marketing -- posted at: 12:47pm MDT

Show Me How & Why Advertising Works

On this edition of Monday Morning Radio, two veteran advertising strategists discuss the merits of investing in advertising campaigns, including the many non-tangible benefits that create value.

Rich Carr, a regular Business Unconventional contributor and Wizard Academy graduate, heads Carr Knowledge Interactive Marketing & Advertising, Inc., based in Seattle.  To read a full profile of Rich, click here.

Ric Bender, a top account executive with Salem Radio in Denver, specializes in helping small businesses harness the power of radio advertising and social marketing to give their businesses a competitive edge.  Ric is the liaison between Business Unconventional and its host station, 710 KNUS AM in Denver.

B. sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at www.710KNUS.com

Original broadcast date: April 29, 2012
Photo: Ric Bender, Salem Radio

Direct download: 061812-MMM-BUnRadio-Podcast.mp3
Category:Advertising and Marketing -- posted at: 6:51pm MDT

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