Join in the Celebration of The Walt Disney Company’s 100th Anniversary

On October 16, 1923 — precisely 100 years ago today — Walt Disney and his older brother Roy launched Disney Brothers Cartoon Studio. In time, their business would morph into one of the world’s best-known and most beloved companies.

To mark this milestone anniversary, co-hosts Dean and Maxwell Rotbart review the history of The Walt Disney Company and Disneyland, paying special attention to the many practical lessons that executives and entrepreneurs can glean from the Disney successes and failures of the past century.

Listeners will also hear from Michael Goldsby, a professor of entrepreneurship at Ball Street University and the co-author of Entrepreneurship the Disney Way. Professor Goldsby was a guest on the podcast in September 2019.

As a special feature, Maxwell shares the incredible story of how he uncovered, buried deep in the archives of a Kansas museum, an original prospectus for Disneyland written in 1953, roughly two years before the first park opened. If you’re a Disneyphile or grown-up Mouseketeer, comparing Walt’s vision to today’s Disneyland will fascinate you.

So perk up your mouse ears and listen to the leaders of the band for a thrilling ride through ten decades of Disneyana and the business lessons they impart.

Monday Morning Radio is hosted by the father-son team of Dean and Maxwell Rotbart.

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Photo: Walt Disney, 1946
Posted: October 16, 2023
Monday Morning Run Time: 47:39
Episode: 12.15